Roles & Responsibilities - The role holder would be responsible to ensure that content is search-engine friendly and optimized to increase visibility, traffic, conversions and revenue

Develop and execute strategic and operational SEO Approaches - On-Page, Off-Page & Technical SEO
Lead onsite and offsite optimization and keyword expansion research
Work with internal teams to optimize content & campaigns – Optimize website content, landing pages and paid search copy assisting content teams. Oversee paid search campaigns to ensure their success
Research and analyse competitors and implement the optimization gap
Monitor search engine rankings
Collect data and generate reports on traffic, rankings and other SEO aspects to help management track the progress
Review technical SEO issues and recommend fixes
Experience
Extensive 2 years or more experience in SEO
Analytical and perceptive qualified who is a skilled communicator and able to collaborate with various teams
Keep abreast of SEO and integrated marketing trends and best practices and techniques
Problem-solving mindset and a proactive approach to achieving SEO goals

📌 Search Engine Optimization Specialist (India)
🏢 La Pink
📍 India