The job, in one paragraph
Katyayani Organics sells agri inputs directly to retailers. No distributors, no super-stockists, no layers of margin between the factory and the shop. Katyayani Partner is the app that runs it. Today, most orders still happen because a salesperson picks up the phone, for the first order and for every repeat after it. Your job is to change that. We want retailers opening the app and buying on their own, because the product is good enough that calling them is unnecessary.
That is the whole mandate. Move orders from sales-assisted to self-initiated, and grow the business while you do it.

Why it is hard, and why it is engaging
Agri input trade has run on relationships and phone calls for decades. You are asking a shop owner in a tier-3 mandi to change a buying habit he has had his whole working life, and to trust an app to do what a person he knows has always done for him. Nobody has a playbook for this in our category. You will have to build one.
We are not hiring a maintainer.



Not someone to run the existing playbook well and report incremental gains each quarter. We are handing one person the roadmap, the budget, the go-to-market, and the P&L;, and setting targets that look uphill on paper. That is the interesting part of the job.

What you own
Self-serve adoption. The share of orders placed without a sales call, for first orders and repeats. This is your headline number.
The P&L.; GMV, contribution margin per retailer and per order, CAC and payback, scheme and discount spend. You build the case for what to spend and defend the return.
The product. You sit at the front of the engineering queue, not behind it. Onboarding, KYC, discovery, pricing display, checkout, notifications, regional language. You decide what ships and what gets deleted.
The go-to-market. Positioning that lands with a shop owner, not a marketing panel. In-app, WhatsApp, push, field collateral, regional content.
The relationship with the field. The sales team is not the

📌 Head of Product and Growth (Bhopal)
🏢 Katyayani Organics
📍 Bhopal