Chief Marketing Officer (CMO) – Kefilo
Role: Chief Marketing Officer / Founding Marketing Leader
Company: Kefilo
Compensation: Equity Only
Work Mode: Remote / Part time
Commitment: 20–25 hours/week
About Kefilo
Kefilo is building a human transformation ecosystem around functional nutrition, preventive wellness, gut health and lifestyle redesign. We are building beyond a traditional food-delivery model, with a focus on long-term transformation programs, premium customers and scalable B2C & B2B distribution.
Role Overview
We are looking for a founder-minded CMO who can take complete ownership of Kefilo’s brand, growth, customer acquisition, content, distribution and marketing strategy.
This is an equity-only founding leadership role, not a conventional marketing job. You will work directly with the founder to build Kefilo into a strong transformation-focused consumer brand and create a repeatable growth engine.
Key Responsibilities
Brand & Positioning – Build Kefilo as a premium human-transformation and wellness brand, including positioning, messaging,
storytelling and brand strategy.
Growth & Customer Acquisition – Develop and execute B2C and B2B growth strategies across Meta, Google, organic content, influencers, communities, partnerships, events and offline channels.
Content & Distribution – Build the content strategy around founder-led content, transformation stories, educational content, podcasts, influencers and high-conversion social media distribution.
Marketing Funnel – Own the complete funnel from awareness → lead generation → consultation → conversion → subscription → retention and referrals.
GTM & Market Expansion – Identify high-value customer segments and build marketing playbooks for corporates, colleges, gyms, residential communities, doctors, professionals and premium consumers.
Performance & Analytics – Track and improve CAC, conversion rate, LTV, retention, ROAS, lead quality and marketing ROI through continuous experimentation.
Team Bui
📌 Chief marketing officer (India)
🏢 Kefilo
📍 India