21 Aug
|
Important Group
|
Gurugram
21 Aug
Important Group
Gurugram
About 1Lattice
Role Mission & Role Objective
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Own end-to-end operations execution across projects and panels with a focus on quality, scalability, and client impact.
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Build and scale panel and ground operations while ensuring data integrity, cost efficiency, and operational excellence.
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Act as a strategic partner to business and research teams to enable seamless delivery and repeat business.
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Lead and scale panel & field operations comparable to large research environments (Kantar, Nielsen, Ipsos, etc.).
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Ensure strong respondent recruitment, validation, engagement, and attrition control.
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Establish field controls, quality standards, and scalable operating models.
Key Responsibilities
Operations Leadership
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Own end-to-end project and panel operations from commissioning to closure.
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Drive operational strategy, execution excellence, and continuous improvement.
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Build and mentor high-performing operations teams and vendor ecosystems.
Panel & Ground Operations
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Lead panel operations including recruitment, validation, engagement, refresh, and retention.
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Ensure panel representativeness aligned with sampling and demographic frameworks.
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Scale on-ground field teams and vendors across regions and cohorts. Define and enforce SOPs for onboarding, refresh, and replacement cycles.
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Manage end-to-end B2C panel operations, including recruitment, validation, engagement, and attrition management
Quality & Compliance
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Ensure quality controls, respondent validation, fraud prevention, and data integrity across operations. Implement QC frameworks, audits, and escalation mechanisms. Maintain compliance with client, industry, and data privacy standards.
Vendor & Commercial Management
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Own vendor strategy, commercials, and cost optimization. Negotiate and monitor SLAs, KPIs, and performance governance. Build long-term strategic vendor partnerships.
Operations Metrics & Reporting
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Define and track core operational KPIs (recruitment cost, attrition, response rates, rejection rates).
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Drive dashboarding and leadership reporting for decision-making. Identify risks and corrective actions proactively.
Cross-Functional Leadership
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Partner with Research, Client Servicing, Technology, and Finance teams. Enable feasibility, costing, timelines, and delivery commitments.
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Align operations with client and business priorities.
Process, Automation & Scale
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Drive process standardization, automation, and scalability.Support expansion into recent geographies and respondent cohorts.
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Implement system-led workflows and CRM enablement.
Candidate Profile
Must-Have Experience
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10–15+ years in market research operations, panel management, or field operations
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Deep understanding of panel recruitment, sampling, ground ops, and research execution models.
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Strong operations leadership and execution mindset. Excellent stakeholder, vendor, and people management capability.
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Data-driven decision making with business orientation.
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Ability to manage scale, complexity, and multiple timelines.
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Comfort operating in fast-paced, high-ownership environments.
Preferred (Good to Have)
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Experience with large-scale or niche panels (urban, rural, B2C, specialty cohorts).
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Exposure to digital + ground recruitment models. Familiarity with panel platforms, CRMs, and automation tools.
📌 Senior Manager Research & Survey Panel Operations (Gurugram)
🏢 Important Group
📍 Gurugram