Senior Manager Research & Survey Panel Operations (Gurugram)

Senior Manager Research & Survey Panel Operations (Gurugram)

21 Aug
|
Important Group
|
Gurugram

21 Aug

Important Group

Gurugram

About 1Lattice

Role Mission & Role Objective

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Own end-to-end operations execution across projects and panels with a focus on quality, scalability, and client impact.

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Build and scale panel and ground operations while ensuring data integrity, cost efficiency, and operational excellence.

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Act as a strategic partner to business and research teams to enable seamless delivery and repeat business.

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Lead and scale panel & field operations comparable to large research environments (Kantar, Nielsen, Ipsos, etc.).

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Ensure strong respondent recruitment, validation, engagement, and attrition control.

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Establish field controls, quality standards, and scalable operating models.

Key Responsibilities

Operations Leadership

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Own end-to-end project and panel operations from commissioning to closure.

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Drive operational strategy, execution excellence, and continuous improvement.

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Build and mentor high-performing operations teams and vendor ecosystems.

Panel & Ground Operations

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Lead panel operations including recruitment, validation, engagement, refresh, and retention.

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Ensure panel representativeness aligned with sampling and demographic frameworks.

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Scale on-ground field teams and vendors across regions and cohorts. Define and enforce SOPs for onboarding, refresh, and replacement cycles.

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Manage end-to-end B2C panel operations, including recruitment, validation, engagement, and attrition management

Quality & Compliance

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Ensure quality controls, respondent validation, fraud prevention, and data integrity across operations. Implement QC frameworks, audits, and escalation mechanisms. Maintain compliance with client, industry, and data privacy standards.





Vendor & Commercial Management

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Own vendor strategy, commercials, and cost optimization. Negotiate and monitor SLAs, KPIs, and performance governance. Build long-term strategic vendor partnerships.

Operations Metrics & Reporting

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Define and track core operational KPIs (recruitment cost, attrition, response rates, rejection rates).

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Drive dashboarding and leadership reporting for decision-making. Identify risks and corrective actions proactively.

Cross-Functional Leadership

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Partner with Research, Client Servicing, Technology, and Finance teams. Enable feasibility, costing, timelines, and delivery commitments.

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Align operations with client and business priorities.

Process, Automation & Scale

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Drive process standardization, automation, and scalability.Support expansion into recent geographies and respondent cohorts.

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Implement system-led workflows and CRM enablement.

Candidate Profile

Must-Have Experience

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10–15+ years in market research operations, panel management, or field operations

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Deep understanding of panel recruitment, sampling, ground ops, and research execution models.

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Strong operations leadership and execution mindset. Excellent stakeholder, vendor, and people management capability.

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Data-driven decision making with business orientation.

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Ability to manage scale, complexity, and multiple timelines.

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Comfort operating in fast-paced, high-ownership environments.

Preferred (Good to Have)

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Experience with large-scale or niche panels (urban, rural, B2C, specialty cohorts).

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Exposure to digital + ground recruitment models. Familiarity with panel platforms, CRMs, and automation tools.

📌 Senior Manager Research & Survey Panel Operations (Gurugram)
🏢 Important Group
📍 Gurugram

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