u003ch2u003eu003cstrongu003eAbout the Roleu003c/strongu003eu003c/h2u003enu003cpu003eWe are looking for a Senior Manager, Communications to lead storytelling and communications for Tinder, Hinge, and The League across India and the Middle East. This is not a traditional PR role focused on press releases and media coverage alone, it is a cultural communications role designed to shape how our brands show up in conversations, communities, and culture.u003c/pu003enu003cpu003eu003cbr /u003eYou will be responsible for translating global and regional narratives into locally resonant stories that connect deeply with young audiences, particularly Gen Z and young millennials. You will operate at the intersection of earned media, social storytelling, and creator ecosystems to drive relevance, engagement, and brand meaning.u003c/pu003enu003cpu003eThis role requires a strong operator who can both think strategically and execute end-to-end campaigns in fast-moving, culturally complex markets.u003c/pu003eu003cbru003eu003cbu003eWhat Youu2019ll Ownu003c/bu003eu003cdivu003enu003cpu003eu003cstrongu003e1. Cultural Narrative u0026amp; Local Resonanceu003c/solidu003eu003c/pu003enu003cpu003e- Translate global and regional brand narratives into culturally relevant stories for India and Middle East marketsu003c/pu003enu003cpu003e- Identify cultural moments, trends, and tensions to position brands meaningfully in ongoing conversationsu003c/pu003enu003cpu003e- Ensure messaging is sensitive to regional nuances, including social norms, gender dynamics, and regulatory environmentsu003c/pu003enu003cpu003eu00a0u003c/pu003enu003cpu003eu003cstrongu003e2. Product Communicationsu003c/strongu003eu003c/pu003enu003cpu003e- Lead communications for recent feature launches across Tinder, Hinge, and The Leagueu003c/pu003enu003cpu003e- Translate product updates into compelling,



user-facing stories that drive awareness and adoptionu003c/pu003enu003cpu003e- Partner closely with Product and Marketing teams to align on messaging, timing, and rollout strategiesu003c/pu003enu003cpu003eu00a0u003c/pu003enu003cpu003eu003cstrongu003e3. Consumer Communications (Earned)u003c/strongu003eu003c/pu003enu003cpu003e- Drive earned media through insight-led, value-based campaigns rather than transactional coverageu003c/pu003enu003cpu003e- Build narratives that travel across media, creators, and cultural platformsu003c/pu003enu003cpu003eu00a0u003c/pu003enu003cpu003eu003cstrongu003e4. Consumer Communications (Social-First Strategy)u003c/robustu003eu003c/pu003enu003cpu003e- Build and execute communications strategies that originate in social and digital ecosystemsu003c/pu003enu003cpu003e- Shape storytelling for platforms like Instagram, YouTube, Snapchat, and emerging channelsu003c/pu003enu003cpu003e- Partner with Marketing, Social, and Brand teams to ensure cohesive narratives across paid, owned, and earned channelsu003c/pu003enu003cpu003eu00a0u003c/pu003enu003cpu003eu003cstrongu003e5. Reputation u0026amp; Issues Managementu003c/strongu003eu003c/pu003enu003cpu003e- Lead proactive and reactive communications for sensitive topics and potential crisesu003c/pu003enu003cpu003e- Develop response frameworks suited for real-time, multi-platform environments (including X, Reddit, Instagram)u003c/pu003enu003cpu003e- Partner with global communications, legal,



and policy teams to manage risku003c/pu003enu003cpu003eu00a0u003c/pu003enu003cpu003eu003cstrongu003e6. Campaign Execution u0026amp; Cross-Functional Leadershipu003c/strongu003eu003c/pu003enu003cpu003e- Own end-to-end execution of communications campaigns across brandsu003c/pu003enu003cpu003e- Manage agency partners and ensure high-quality deliveryu003c/pu003enu003cpu003e- Collaborate closely with Marketing, Product, and Regional teams to align on priorities and timelinesu003c/pu003enu003cpu003eu00a0u003c/pu003enu003cpu003eu003cstrongu003e7. Measurement u0026amp; Impactu003c/strongu003eu003c/pu003enu003cpu003e- Track performance across media, social, and cultural impact metricsu003c/pu003enu003cpu003e- Measure success through narrative adoption, engagement, sentiment, and share of conversationu003c/pu003enu003cpu003e- Connect communications efforts to broader brand and business outcomesu003c/pu003enu003c/divu003eu003cbru003eu003cbu003eWho You Areu003c/bu003eu003cdivu003enu003culu003enu003cliu003e8u201312 years of experience in communications, PR, or brand storytellingu003c/liu003enu003cliu003eStrong experience beyond traditional PR, including social-first campaigns aknd creator ecosystemsu003c/liu003enu003cliu003eDeep understanding of the India market; familiarity with Middle East markets is a strong plusu003c/liu003enu003cliu003eProven ability to execute campaigns end-to-end in fast-paced environmentsu003c/liu003enu003cliu003eStrong instincts for internet culture, youth trends, and digital platformsu003c/liu003enu003cliu003eExperience managing sensitive topics, reputation issues, or crisis communicationsu003c/liu003enu003cliu003eAbility to work independently while collaborating across global and regional teamsu003c/liu003enu003c/ulu003enu003c/divu003e u003cbru003e$ - $ a yearu003cbru003e Noneu003cbru003eu003cdivu003e#MGu003c/divu003e

📌 Senior Manager, Consumer Communications IMEA (Gurugram)
🏢 Recognized
📍 Gurugram