This role is for one of Weekday’s clients
Min Experience: 3 years
Location: Mumbai

JobType: full-time

ob Title: PR Manager

The Role:

As our PR Manager, you will be instrumental in re-establishing and elevating our agency's positioning. You will develop and execute innovative PR strategies to promote the agency’s initiatives and positioning in the industry. This is a pivotal role within our brand refresh initiative, offering the chance to make a significant impact in a vibrant and forward-thinking environment.

Key Responsibilities:

- Strategic PR Development & Execution: Develop and implement a comprehensive PR strategy that aligns with the agency positioning.
- Thought Leadership & Content Creation:
- Spearhead the creation of regular, insightful thought leadership pieces (articles, blog posts, white papers) that substantiate our agency positioning, offering a fresh, and at times edgy, perspective on current industry trends and challenges.
- Proactively identify opportunities for the agency and its leadership to contribute expert commentary, articles, and insights to relevant industry publications and platforms.

- Media & Influencer Relations:

- Build and maintain strong relationships with key media contacts, journalists, bloggers, and influencers across relevant sectors and regions.
- Proactively pitch stories, secure media coverage, and manage all media inquiries.

- Brand Narrative & Messaging:

- Champion agency narrative across all external communications.
- Craft compelling press releases, media kits, and talking points for new campaigns, significant client wins, new hires, and other company milestones.

- Digital PR & Social Media Amplification:

- Collaborate with the marketing team to ensure PR activities are effectively amplified across our new website, LinkedIn, and Instagram channels.
- Leverage digital PR tactics to enhance online visibility and engagement.

- Reputation Management & Credibility Building:





- Seek speaking engagement opportunities at relevant industry events and conferences.

- Internal & Stakeholder Communication:

- Ensure consistent messaging and collaborate with internal teams to leverage PR opportunities effectively.
- Support communication efforts for client re-engagement and new business development.

- Performance Monitoring & Reporting:

- Monitor, analyze, and report on PR coverage, campaign performance, and impact on business objectives.
- Use insights to refine strategies and improve effectiveness.

Qualifications & Experience:

- Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
- Minimum 5years of proven experience in a PR management role, ideally within an agency setting or a company undergoing significant brand transformation.
- Demonstrable track record of developing and executing successful PR campaigns that drive brand awareness, thought leadership, and business growth.
- Exceptional written and verbal communication skills, with a talent for storytelling and crafting compelling, persuasive narratives.
- Strong media relations skills with an established network of contacts (or the proven ability to build them quickly).
- Experience in leveraging digital PR and social media platforms (especially LinkedIn and Instagram) to achieve communication objectives.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously with a keen eye for detail.
- Strategic thinker with a proactive, creative, and results-oriented mindset.

Desirable Attributes:

- A genuine understanding of and enthusiasm for the agency’s positioning.
- Comfortable working with a young, energetic, and dynamic team.
- Ability to offer a fresh, innovative, and potentially "edgy" perspective while maintaining professionalism and brand integrity.
- Experience in B2B PR and familiarity with the marketing/advertising agency landscape.
- A proactive problem-solver with a "can-do" attitude.

📌 Public Relations Manager (Mumbai)
🏢 Important Business
📍 Mumbai