We are looking for a dynamic and detail -oriented Product Marketing Executive to support the marketing efforts of our software products, with a strong preference for candidates experienced in CAD tools and technologies. This role is ideal for someone who understands the technical nuances of CAD software and can translate them into compelling marketing strategies and content.
Key Responsibilities:
- Assist in developing and executing nCircle product marketing plans.
- Create and manage web page content, marketing collateral, blogs, case studies, and demo videos to support promotional campaigns and drive brand awareness.
- Support go -to -market activities including product launches, promotional campaigns, and customer engagement initiatives.
- Collaborate with product managers to understand product features and translate them into customer -centric messaging.
- Develop marketing collateral for promotions and lead generation.
- Execute inbound campaigns via email, paid ads, webinars, and social media.
- Optimize SEO (on -page and off -page) to boost visibility.
- Support sales through strategic content and digital engagement.
- Monitor campaign performance and assist in reporting metrics and insights.
- Help organize webinars, product demos, and industry events to promote product awareness.
- Conduct market research and competitor analysis to identify trends and opportunities.
Requirements
- Bachelor's degree in engineering, Marketing, Business, or a related field.
- 4+ years of experience in product marketing, preferably in software or CAD -related products.
- Experience in B2B software marketing.
- Solid written and verbal communication skills.
- Proficiency in SEO, email marketing, paid media, and social platforms.
- Strong content creation skills, including video scripting and coordination.
- Proficiency in MS Office, CRM tools (e.g. Zoho/Salesforce), and marketing automation platforms (e.g., HubSpot).
- Basic understanding of design workflows and engineering processes.
- Hands -on experience with video creation tools such as Canva/Adobe and webinar platforms is a plus.
- Deep understanding of on -page SEO, technical SEO, keyword research, and search intent mapping.
- Hands -on experience using tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
- Ability to optimize landing pages, product pages, blogs, and technical content for search engines.
- Experience managing content strategy, topic clusters, and content calendars aligned with product goals.
- Skilled in analyzing SEO data, preparing reports, and proposing growth -oriented solutions.
- Familiarity with schema markup, site audits, page -speed optimization, and indexation practices.