This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 700000 (ie INR 3-7 LPA)

Min Experience: 1 years

Location: Mumbai

JobType: full time

Key Responsibilities:

- Plan, develop, and execute multi-channel B2B marketing campaigns across Email, WhatsApp, SMS, and Push Notifications to drive user acquisition and retention.
- Design and implement automated user journeys that enhance customer engagement and streamline communication.
- Build and manage landing pages, forms, email templates, and lead-nurturing workflows within platforms like WebEngage, Gupshup, and HubSpot.
- Segment B2B audiences based on parameters such as industry, company size, engagement levels, and behavioural patterns to deliver highly targeted and personalised messaging.
- Monitor, track, and optimise campaign performance using analytics and reporting tools.
- Prepare and share detailed performance reports on key metrics such as open rates, click-through rates, conversions, and pipeline impact, and leverage insights to improve future campaigns.
- Collaborate closely with sales and account management teams to ensure marketing campaigns align with business objectives.
- Apply marketing automation best practices to improve lead quality,



reduce churn, and increase customer engagement.
- Maintain database hygiene to reduce list decay and enhance deliverability and overall engagement.

Qualifications & Skills:

- Minimum 3 years of experience in B2B Marketing.
- Hands-on expertise in WebEngage, Gupshup, HubSpot, or other marketing automation platforms.
- Strong proficiency in Email Marketing, WhatsApp Campaigns, SMS Campaigns, and Push Notifications.
- Data-driven mindset with proven experience in campaign tracking, reporting, and optimisation.
- Excellent communication and content creation skills to craft compelling messaging for professional audiences.
- Ability to work effectively with cross-functional teams including sales, product, and customer success.
- Passion for B2B lead generation, retention, and marketing automation.

Core Skills:
Performance Marketing | WebEngage | Email Campaigning | WhatsApp Campaigning | B2B Marketing Strategy | Marketing Automation | Push Notifications | Campaign Tracking & Optimisation | Retention Marketing | Inside Sales | Cohort Marketing | Customer Engagement

📌 Marketing Campaign Manager (Mumbai)
🏢 Nameless
📍 Mumbai