Robro Systems is a rapid -growing innovator in AI -powered
automation and machine vision, specializing in web inspection for
technical textiles. Our flagship product, the Kiara Web Inspection
System (KWIS), empowers manufacturers with real -time defect detection,
reducing waste, improving quality, and enabling data -driven production control.
At Robro, we are driven by Vision, Intelligence, and Control.
Role Overview
The Marketing & Operations Manager will be responsible for all campaigns and marketing activities including digital marketing and content creation, also lead all marketing,
branding, and demand -generation initiatives at Robro Systems. This role is
ideal for a dynamic leader who can craft and execute data -driven marketing
strategies, strengthen our market presence, and fuel business growth in the industrial
automation and manufacturing sectors.
The candidate should have a strong background in B2B industrial marketing,
excellent leadership skills, and the ability to align marketing with business
and sales goals.
Key Responsibilities
- Strategy
& Leadership
Develop and execute a comprehensive marketing strategy aligned with
company vision, product roadmap, and sales objectives.
Build and lead a high -performing marketing team covering digital, brand,
and field marketing functions.
- Brand
& Positioning
Define, enhance, and maintain Robro’s brand identity,
ensuring consistent
communication across all channels.
Strengthen Robro’s positioning as an industry leader in AI -based
inspection and automation solutions.
- Demand
Generation & Lead Nurturing
Design and implement digital campaigns, SEO/SEM strategies, and content
marketing initiatives to drive qualified leads and brand visibility.
Collaborate closely with the sales team to ensure alignment on lead
quality, nurturing, and conversion goals.
- Content
& Communication
Oversee creation of high -quality marketing content—case studies,
whitepapers, videos, presentations, and press releases—tailored for
industrial B2B audiences.
- Events
& Partnerships
Plan and execute trade shows, industry events, product demos, and
exhibitions to build brand presence and connect with key customers and
partners.
- Market
Research & Competitive Insights
Conduct ongoing research to identify emerging industry trends, competitor
moves, and market opportunities.
Use insights to guide strategy and product messaging.