Job Description: Head of Digital Marketing – Real Estate

Job Title: Head of Digital Marketing

Department: Marketing

Industry: Real Estate

Experience: 7-8 years (Minimum 3-4 years in Real Estate Digital Marketing)

Team Size: Managing a team of approximately 20 members

Working days: 6 Days WFO (Sunday Off) | 2 Paid Leaves/ month

About Propzilla:
Founded in 2015, with over a decade of industry expertise and 2,000+ satisfied clients, Propzilla has emerged as a trusted name in premium and luxury real estate consulting across India’s fastest-growing cities. We believe real estate is more than just transactions — it’s about creating value, building relationships, and delivering results.

At Propzilla, we specialize in high-end residential properties, partnering with leading developers to offer exclusive, well-located projects that combine lifestyle elevation with solid investment potential — all tailored to your unique goals.

Key Responsibilities

• Develop and execute the organization's overall digital marketing strategy aligned with business and sales objectives.





• Lead, mentor, and manage a team of approximately 20 digital marketing professionals, including performance marketers, SEO specialists, content creators, social media managers, designers, and CRM executives.

• Drive qualified lead generation across multiple real estate projects through paid and organic digital channels.

• Plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.

• Manage digital marketing budgets and ensure maximum ROI through data-driven decision-making.

• Collaborate closely with Sales, CRM, Branding, and Project teams to improve lead quality and conversion rates.

• Oversee SEO, SEM, website optimization, landing pages, content marketing, email marketing, and marketing automation initiatives.

• Monitor campaign performance, customer acquisition cost (CAC), cost per lead (CPL), return on ad spend (ROAS), and other key perfor

📌 Propzilla- Head of Digital Marketing – Real Estate (Gurugram)
🏢 NextHire
📍 Gurugram