Description
About Wati

Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.
Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra.
Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.

About the role
As a Performance Marketing Lead at Wati, you'll own the strategy, execution, and optimisation of paid acquisition across Google Ads, Meta Ads, LinkedIn, and emerging channels globally.
You'll own performance end-to-end — from creative strategy, campaign setup and experimentation to landing page optimisation,



budget allocation, and deciding what to scale, pause, or change. Your success won't be measured by lead volume alone, but by your ability to drive qualified pipeline, customers, and revenue while managing CAC efficiently.
This role is for someone who combines strong performance instincts, creative thinking, analytical rigour, and ownership — someone who stays close to the platforms, understands what drives B2B SaaS growth, and can quickly turn learnings into transparent next actions.
What you'll do
- Plan, launch, and optimise paid campaigns across Google Ads (Search, PMax, Display, Demand Gen), Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels across global markets
- Own paid acquisition end-to-end — from creative concepts and audience targeting to bid strategy, landing page experience, budget allocation, experimentation, and performance optimisation
- Drive performance beyond l

📌 Performance Marketing Lead (Bengaluru)
🏢 WATI.io
📍 Bengaluru