21 Aug
|
Recognized
|
Chennai
21 Aug
Recognized
Chennai
Job
Title: Head –
Marketing, PR & Communications
Reports To: Joint Director
Location: Chennai
Role
Overview
The Head
of Marketing, PR & Communications will lead the integrated marketing and
admissions strategy for our group of schools and colleges. This role requires
someone who is both creative and data -driven — capable of ideating high -impact
initiatives that strengthen our brand, drive admissions, and create memorable
experiences for students, parents, and the community. The individual will work
closely with campus heads, admissions teams, and senior leadership to ensure
strategic alignment and seamless execution across all touchpoints.
Key
Responsibilities
Strategic
Leadership
- Develop and execute a cohesive
marketing and communications strategy across all schools and colleges
under the group.
- Create and manage the annual
marketing calendar, integrating brand campaigns, PR initiatives, and
admissions timelines.
- Partner with leadership teams
to conceptualize events and campaigns that enhance student engagement,
community visibility, and institutional reputation.
Events,
PR & Brand Building
- Ideate and execute large -scale
events that showcase student excellence and holistic development.
- Identify and coordinate with influencers,
dignitaries, and partners to elevate event impact and visibility.
- Manage PR activities — press
coverage, media relationships, content generation, and brand storytelling.
- Develop consistent brand voice
and key messaging across digital, print, and offline channels.
Admissions
Marketing & Experience
- Oversee the complete
admissions funnel — from enquiry to enrollment — ensuring a seamless
parent and student experience.
- Supervise the admissions
operations team including counsellors, telecallers, and digital support
staff.
- Ensure accurate performance
tracking and CRM reporting for enquiries, conversions, and engagement
metrics.
- Continuously improve the
admissions journey (online and offline) with strong focus on
responsiveness, customer experience, and personalization.
Digital
& Offline Marketing
- Plan and manage all marketing
campaigns across Meta, Google, and other relevant digital channels.
- Measure campaign ROI, monitor
lead quality, and optimize creative and channel mix accordingly.
- Manage outdoor advertising
(hoardings, FM, print, and other offline channels) with clear objectives
and performance accountability.
- Work with vendors and agencies
to ensure timely, cost -effective campaign execution.
- Ensure all group and campus
websites are updated, relevant, and optimized for engagement and lead
conversion.
Higher
Education Marketing & Partnerships
- Collaborate with college teams
to plan outreach activities with feeder schools and junior colleges.
- Identify and nurture
partnership opportunities with institutions and organizations for joint
programs, workshops, and student engagement activities.
- Design creative campaigns to
attract students and build awareness for college programs.
Budgeting
& Analytics
- Prepare, allocate, and monitor
the annual marketing and communications budget.
- Track ROI across all campaigns
and initiatives, ensuring efficient use of resources.
- Present regular performance
dashboards and strategic recommendations to leadership.
assets.
communications to ensure staff alignment during campaigns and events.
learning initiatives.
innovation.