This role is for one of the Weekday's clients

Salary range: Rs 4000000 - Rs 4500000 (ie INR 40 - 45 LPA)

Min Experience: 7 years

Location: Mumbai

JobType: full time

As the Head of Demand Generation, you will own the end-to-end paid acquisition strategy across digital channels, with a strong focus on Performance Marketing, Meta, and Google Ads ecosystems. You will combine analytical rigor with creative strategy to drive full-funnel growth — from awareness and acquisition to retention and lifetime value optimization.

This is a leadership role requiring a data-first mindset, hands-on execution capability, and experience managing high monthly media budgets in fast-scaling D2C environments.

Key Responsibilities

- Develop and execute a comprehensive demand generation strategy aligned with revenue and growth targets.
- Lead paid acquisition across platforms including Meta (Facebook & Instagram Ads) and Google Ads (Search, Display, YouTube, Shopping).
- Manage and optimize significant monthly ad spends to drive productive CAC, ROAS, and contribution margin.
- Build full-funnel performance marketing strategies including prospecting, retargeting, lookalike modeling, and audience segmentation.
- Collaborate closely with creative, content, and brand teams to develop high-converting ad creatives.
- Implement A/B testing frameworks across landing pages, creatives, audience cohorts, and campaign structures.
- Own marketing analytics, attribution modeling, and performance reporting dashboards.




- Identify growth opportunities across new digital channels, marketplaces, and emerging platforms.
- Drive customer lifecycle initiatives including retention, remarketing, upsell, and cross-sell strategies.
- Lead and mentor a high-performing performance marketing team.

Required Skills & Expertise

- 7–10 years of experience in demand generation or performance marketing within a D2C brand.
- Proven success scaling digital acquisition for high-growth consumer brands.
- Deep expertise in:
- Performance Marketing Strategy
- Meta Ads Manager
- Google Ads (Search, Display, Shopping, YouTube)

- - Strong understanding of conversion rate optimization (CRO), landing page optimization, and funnel metrics.
- Experience with analytics tools such as Google Analytics, attribution platforms, and marketing automation tools.
- Data-driven decision-maker with strong analytical and problem-solving skills.
- Experience managing cross-functional teams and external agencies.
- Strong understanding of consumer behavior, D2C growth levers, and digital commerce ecosystems.

What We’re Looking For

- A growth leader who understands scaling D2C brands profitably.
- Someone who has operated in fast-paced environments similar to brands like Pilgrim, Kapiva, Plum, or Mcaffeine.
- A balance of strategic thinking and hands-on campaign management.
- Strong ownership mindset with accountability for revenue outcomes.
- Ability to move quickly, test aggressively, and optimize continuously.

📌 Head of Demand Generation (Mumbai)
🏢 Leading
📍 Mumbai