About the Role


We are looking for a Brand Solutions Lead to drive digital brand strategy and execution for a leading makeup & cosmetics brand. This role requires a strong understanding of beauty consumers, makeup -led storytelling, and platform -first content across Instagram, YouTube, creators, and e -commerce touchpoints.

You will lead brand narratives, manage senior client stakeholders, and mentor a team while ensuring high -impact, performance -led beauty content. If you live and breathe makeup trends and know how to turn product features into compelling digital ecosystems, this role is for you.

Key Responsibilities


Brand Ownership & Client Leadership

- Own end -to -end digital brand solutions for a makeup & cosmetics portfolio

- Act as the primary point of contact for senior client stakeholders

- Translate brand objectives into platform -specific beauty storytelling

- Ensure consistency in brand tone, product education, and visual identity

Beauty Content & Digital Strategy

- Lead Instagram -first beauty content (reels, tutorials, demos, before -after formats)

- Build content pillars across product launches, shade stories, how -to’s, creator reviews, and UGC

- Plan monthly and seasonal content calendars aligned to launches, trends, and consumer moments

Campaigns & Launches

- Lead current product launch campaigns from concept to execution

- Develop creator -led campaigns using formats like GRWM, transformations, shade matching, and wear tests

- Ensure integrated execution across organic, influencer, paid media, and e -commerce content

Performance & Optimization

- Review campaign performance across reach, engagement, saves, CTR, and conversions

- Translate insights into content, format, and creator optimizations

- Continuously refine storytelling based on platform behavior and beauty trends

Team & Process Leadership

- Manage, mentor, and upskill brand servicing and creative team members

- Drive clarity across briefs, timelines, approvals, and deliverables

- Ensure high -quality, detail -oriented, and brand -compliant output

Collaboration & Execution

- Work closely with creative, influencer, media, production, and design teams

- Oversee shoots, edits, creator content, and post -production

- Champion best practices in beauty content (lighting, textures, shade accuracy, inclusivity)

Beauty Trends & Culture

- Stay updated on global and local beauty trends, creators, and platform features

- Track innovations in routines, ingredient storytelling, inclusivity, and community -led discovery

- Apply trends to real -time content and campaign planning

What We’re Looking For


Core Requirements

- 4+ years of experience in digital/creative agencies or beauty/cosmetics brands

- Proven experience handling makeup or beauty personal care brands

- Strong command of Instagram, reels, creators, and beauty -first formats

- Experience managing large accounts and senior stakeholders

- Strong communication, presentation, and problem -solving skills

- Team leadership experience

Skill Set

- Deep understanding of makeup products, shades, textures, finishes, and claims

- Ability to convert product benefits into engaging digital content

- Strategic thinking with hands -on execution capability

- Strong visual eye for beauty and product representation

Nice to Have

- Experience with e -commerce beauty content and launch assets

- Familiarity with influencer ecosystems, contracts, and content rights

- Understanding of performance -driven beauty storytelling

Why Join Us

- Work on a high -impact makeup & cosmetics brand

- Be part of an integrated digital ecosystem

- Lead a team shaping modern beauty storytelling

- Opportunity to innovate in a fast -moving beauty landscape