- Own and drive the Tekne brand strategy and positioning in line with business goals.

- Lead product marketing for Tekne, translating product features into compelling consumer propositions and communication.

- Plan and execute go -to -market strategies for recent product launches.

- Build and manage Tekne’s annual and monthly brand calendar, ensuring consistent brand visibility across channels.

- Build and grow Tekne’s social media presence, defining content pillars and overseeing execution across platforms.

- Lead content and creative production, including high -quality product photography, videos, and campaign assets.

- Work closely with design, content, digital, and agency partners to execute campaigns and brand communication.

- Coordinate closely with product and design teams on packaging development, ensuring packaging aligns with brand guidelines and product positioning. Ensure strong brand presence across retail stores, e -commerce platforms, and digital channels.

- Develop launch kits, product communication, and marketing assets for internal and external teams.

- Track campaign and product performance, using insights to refine communication and marketing strategy.





- Collaborate with product, retail, and leadership teams to align brand initiatives with business priorities