Roles & Responsibilities

Key Responsibilities

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Keyword Research & Search Term Optimization

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Conduct extensive keyword research for new and existing products using

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Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, and other keyword research tools

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Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords

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Continuously discover current keyword opportunities through Search Term Reports and customer search behavior

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Monitor keyword rankings and identify opportunities to improve organic visibility

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Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance

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Regularly add negative keywords to eliminate wasted ad spend Perform ASIN and competitor targeting research to uncover new growth

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opportunities

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Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages

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Maintain a structured keyword master sheet for every product and continuously expand the keyword universe

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Stay updated with Amazon search trends, seasonal keywords, and competitor activity

Campaign Setup & Execution

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Execute, set up, launch, and manage advertising campaigns on Amazon India

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Create and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Video campaigns

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Build campaign structures using Auto, Manual, Keyword, Product Targeting, and Category Targeting

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Configure campaign budgets, bidding strategies, placements, and targeting

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Ensure campaigns follow internal naming conventions and account structure

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Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

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Monitor campaign performance daily and take timely optimization actions

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Optimize bids, budgets, keywords,



ASIN targeting, and placements

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Pause underperforming campaigns and scale winning campaigns

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Identify search term opportunities and add negative keywords

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Improve campaign efficiency while maintaining profitability

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Execute A/B tests across keywords, bidding strategies, targeting, and campaign structures

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Continuously improve ACOS, TACOS, ROAS, and overall account efficiency

Analytics & Reporting

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Pull and analyze campaign performance data from the Amazon Advertising Console

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Track key metrics including ROAS, ACOS, TACOS, CPC, CTR, CVR,

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Impressions, Clicks, Orders, Sales, and Spend

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Analyze Search Term Reports to identify winning keywords and wasted spend

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Identify optimization opportunities based on campaign performance

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Prepare daily, weekly, and monthly performance reports with actionable insights

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Highlight performance trends and recommend next steps

Budget Management & Scaling

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Manage daily, weekly, and monthly advertising budgets efficiently

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Allocate budgets based on campaign performance

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Scale winning campaigns while maintaining target ACOS and TACOS

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Monitor budget pacing and ensure effective utilization of advertising spend

Listing Optimization Support

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Coordinate with the catalog team to improve listing performance

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Recommend improvements to product titles, bullet points, backend keywords, A+ Content, product images, and Brand Store

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Monitor Buy Box ownership and listing health

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Identify opportunities to improve organic rankings alongside paid advertising

Account Management

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Monitor overall account health and campaign delivery

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Troubleshoot campaign issues and policy violations

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Maintain a clean and organized Amazon Advertising account structure

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Stay updated with Amazon Advertising features, algorithm updates, and best practices

📌 Amazon Ad Specialist/Performance marketing (Amazon Ads,C) (Madhavaram)
🏢 Important Business
📍 Madhavaram