Performance Marketer - iQuanta

Location: Gurugram, On-site (6 days a week)

Experience: 3-5 Years

Company: iQuanta

About iQuanta

iQuanta is a leading EdTech company focused on helping students achieve their academic and career goals through community-driven learning, high-quality content, and performance-focused programs.

Role Overview:

We are looking for a Performance Marketer who can independently manage the complete performance marketing function across Google Ads and Meta Ads. The ideal candidate should be strongly data-driven, understand the complete lead-generation funnel, and have hands-on expertise in campaign execution, tracking, optimisation, reporting, lead staging, and conversion improvement.

Key Responsibilities:
- Plan, execute, manage, and optimize Google Ads and Meta Ads campaigns end-to-end.
- Own performance marketing campaigns from campaign strategy and setup to lead generation, optimization, reporting, and conversion analysis.
- Manage budgets, bidding, targeting, creatives, audiences, keywords, placements, and campaign structures.




- Build and optimize the complete lead-generation funnel, from ad click to lead capture, qualification, counselling, and final conversion.
- Monitor CPL, CAC, CTR, CPC, CVR, ROAS, lead quality, revenue, and funnel-stage performance.
- Implement and troubleshoot Meta Pixel, Google conversion tracking, Google Tag Manager, form tracking, events, UTM tracking, and other marketing pixels/tags.
- Work closely with the Sales and Marketing teams to track lead staging and movement across the funnel and identify drop-offs.
- Analyse campaign and funnel data to identify opportunities for improving lead quality, conversion rates, and revenue.
- Prepare regular performance reports with transparent insights, trends, campaign-level analysis, and actionable recommendations.
- Conduct A/B testing across creatives, audiences, landing pages, messaging, and campaign structures.
- Continuously identify opportunities to scale high-performi

📌 Performance Marketer (Yamuna Nagar)
🏢 iQuanta
📍 Yamuna Nagar