Job Description
Job Description: Animal Identification & Microchipping – Sales (All India)
Role Purpose :
To drive sales, adoption, and market penetration of Animal identification and traceability solutions, including microchipping, ear tagging, and related digital systems, by working with livestock owners, dairy farms, government bodies, institutions, and channel partners across India.
Key Responsibilities
Sales & Business Development
Promote and sell animal identification solutions (Animal tags, microchips, readers, traceability systems)
Develop business opportunities with: Dairy farms & organized livestock farms Government animal husbandry departments FPOs, cooperatives, and NGOs Veterinary institutions and integrators
Achieve assigned sales targets (volume, revenue, geographic coverage)
Identify and drive state-level and national tenders/projects related to animal traceability
Execute field visits, demonstrations, and pilot projects
Customer Education & Adoption
Educate farmers, veterinarians, and officials on: Advantages of animal identification (traceability, disease control,
insurance, productivity) Importance of microchipping in livestock management
Explain technology in simple, practical, farmer-friendly language
Support onboarding and coordinate with technical teams for implementation
Ensure customer satisfaction, renewals, and long-term adoption
Channel & Stakeholder Management
Work closely with: Distributors, dealers, and channel partners Government stakeholders (AH departments, NDLM projects) Veterinarians and influencers
Support marketing activities: Farmer awareness programs Veterinary camps Livestock expos and field events
Project & Institutional Sales
Engage in large-scale identification programs (government & institutional)
Coordinate execution of bulk tagging/microchipping drives
Manage documentation, compliance, and reporting for institutional projects
Reporting & Market Intelligence
Maintain accurate sales reports, CRM/MCL updates, and visit repor
📌 Senior Field Manager (Pune)
🏢 Msd
📍 Pune