This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Creative Strategist (DTC E-Commerce) based in India.
This is a performance-focused creative strategy role within a fast-growing direct-to-consumer e-commerce setting. You will own the creative system behind paid advertising, from customer research and ideation through production and performance analysis. Your work will directly influence acquisition, conversion, and profitable growth across paid channels. You’ll develop high-performing concepts, hooks, scripts, copy, and creative briefs while collaborating with designers, editors, and content creators. Data will guide your decisions, with continuous testing and iteration at the heart of the role. You’ll also have the opportunity to build scalable creative processes, playbooks, and workflows rather than simply producing individual ads. The role offers significant autonomy, creative ownership, and direct exposure to commercial outcomes.
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Accountabilities
Research customer reviews, surveys, forums,



ad comments, competitors, offers, and landing pages to identify customer motivations, pain points, messaging opportunities, and creative angles.
Develop direct-response ad concepts, hooks, angles, scripts, VSLs, UGC concepts, static ads, carousels, and advertorial copy designed to drive measurable results.
Create detailed creative briefs for designers, video editors, and UGC creators, ensuring concepts are clearly translated into high-quality assets.
Own landing-page messaging and strategy for paid campaigns, collaborating with relevant teams to improve conversion and customer journeys.
Analyse advertising performance to identify winning patterns, creative fatigue, and new opportunities, using insights to guide future testing.
Develop variations of successful creative concepts across hooks, copy, CTAs, visuals, and formats to accelerate testing and scale performance.
Maintain a structured c

📌 Creative Strategist (India)
🏢 Jobgether
📍 India