ob Description - Business Development Manager (Franchise Sales)

Region: East India
Reporting Location: Patna, Bihar
Department: Business Development / Franchise Expansion
Reporting To: General Manager / Business Head

Role Overview

The Business Development Manager will be responsible for end-to-end franchise sales for the Dessertino brand across East India. The role focuses on identifying potential franchise partners, generating qualified leads, nurturing prospects, and successfully closing franchise deals in line with company expansion targets.

This is a target-driven, high-ownership role requiring robust sales capability, relationship management, and structured reporting.

Key Responsibilities

1. Lead Generation & Prospecting
- Identify and generate leads through:
- Field visits and local market mapping
- Broker and consultant networks
- Digital platforms (JustDial, IndiaMART, LinkedIn, etc.)
- Franchise exhibitions and events
- Referral networks and existing franchisees
- Build and maintain a robust pipeline of potential franchise investors:




- Develop relationships with property consultants and local influencers

2. Lead Qualification
- Assess prospects based on:
- Investment capability
- Location viability
- Business intent and seriousness
- Conduct initial screening calls and meetings
- Maintain detailed lead qualification notes and status updates

3. Franchise Sales & Conversion
- Present Dessertino’s:
- Business model
- Investment structure
- ROI expectations
- Brand positioning and support systems
- Conduct:
- Discovery meetings
- Site discussions
- Financial discussions
- Handle objections and negotiations effectively
- Ensure closure of franchise agreements within defined timelines

4. Site Coordination & Deal Finalization
- Coordinate with prospects on:
- Location finalization
- Basic site feasibility
- Work closely with internal teams for:
- Site approval
- Documentation
- Agreement signing
- Ensure smooth transition from lead closure to onboarding

📌 Business Development Manager (Patna)
🏢 SANTUSHTI SHAKES PRIVATE
📍 Patna