21 Aug
|
TripCarnival Tourism
|
Ahmedabad
21 Aug
TripCarnival Tourism
Ahmedabad
About Us
TripCarnival Tourism is a leading Destination Management Company (DMC) specializing in B2B travel solutions. As part of our expansion, we are launching two exciting B2C brands:
- Rove.Tours - An online platform offering tours, holiday packages, attractions, and travel experiences.
- Visa Expresss - A rapid, reliable online visa platform for global visa services.
We are looking for a results-driven Digital Marketing Manager who can lead our digital growth strategy, generate quality leads, and build strong online visibility for both brands.
Key ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Manage Google Ads (Search, Display, Performance Max, and YouTube).
- Monitor campaign performance and continuously improve ROI.
- Allocate and optimize advertising budgets across multiple campaigns.
Website Growth & SEO
- Improve website traffic through SEO best practices.
- Manage Google Search Console and Google Analytics.
- Conduct keyword research and competitor analysis.
- Work with developers to improve website performance and user experience.
Landing Page Optimization
- Create and optimize landing pages for higher conversion rates.
- Conduct A/B testing to improve campaign performance.
- Improve user journey and reduce bounce rates.
- Improve customer engagement and repeat bookings.
Reporting & Analytics
- Prepare weekly and monthly performance reports.
- Track campaign performance and recommend improvements.
- Monitor marketing budgets and ensure efficient spending.
Collaboration
- Coordinate with the design team for ad creatives and marketing materials.
- Work closely with the reservations and sales teams to improve lead quality and conversions.
Key Performance Indicators (KPIs)
You will be responsible for achieving measurable business growth through:
- Cost Per Lead (CPL)
- Website Traffic Growth
- ROAS (Return on Ad Spend)
- Organic Keyword Rankings
- Website Conversion Rate
- Lead
📌 Digital Marketing Manager (Ahmedabad)
🏢 TripCarnival Tourism
📍 Ahmedabad