1. Strategic Leadership
- Leading the Sales & Marketing department with a focus on admissions growth and brand expansion.
- Developing monthly, quarterly, and annual marketing & sales strategies aligned with institute goals.
- Setting performance targets for the sales team and ensuring consistent achievement.
- Driving initiatives to increase lead flow, batch admissions, and market positioning.

2. Sales Team Training & Mentorship
- Training recent sales team members on:
- Lead handling
- Communication skills
- Course knowledge
- CRM usage
- Conversion strategies
- Monitoring their daily performance and guiding them to achieve individual and team targets.
- Creating standard operating procedures (SOPs) for smooth sales operations.
- Motivating, mentoring, and supporting the team to maintain high productivity.

3. Digital Marketing Management
- Planning, running, and optimizing Meta Ads & Google Ads campaigns.
- Reviewing campaign data, improving performance, and managing ad budgets.
- Leading all digital marketing activities including:
- Social media content
- Website updates




- SEO planning
- WhatsApp campaigns
- Drip marketing
- Coordinating with the design team to ensure consistent branding and high-quality creatives.

4. CRM & Lead Flow Supervision
- Ensuring smooth functioning of Salesmax CRM, including integrations and automations.
- Monitoring lead quality, assignment, follow-ups, and conversions.
- Identifying gaps in the lead funnel and fixing them with the sales team.

5. Website & Technical Coordination
- Coordinating with the website development agency for:
- Page updates
- Booking portal fixes
- AI chatbot integration
- UX improvements
- Sitemap updates
- Ensuring the website is up-to-date with accurate batch details and course information.

6. Reporting & Analytics
- Preparing weekly marketing and sales performance reports for management.
- Analyzing KPI trends and presenting insights with recommended actions.
- Monitoring competitor activities and providi

📌 Sales & Marketing Executive (CBD Belapur)
🏢 Anvay Maritime Institute
📍 CBD Belapur