Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd

As we continue to scale recent heights in diagnostic healthcare, we invite passionate professionals to join our team.
- Role Clarity | Head - Marketing & Growth
- Role Definition

The Head - Marketing & Growth is responsible to lead the organization's marketing and growth agenda by building a strong brand, accelerating B2C and digital revenue, improving customer acquisition and retention, and creating an accountable, data-led marketing function. The role combines strategic leadership with hands-on execution across digital, brand, customer lifecycle, territory and channel marketing.
- Key Responsibilities
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- Business Growth
- Own the marketing-led B2C growth plan across centres, territories and customer segments.
- Drive growth in patient footfall, home collection, health packages, memberships and digital bookings.
- Create focused recovery and growth plans for underperforming centres and markets.
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- Digital, Acquisition and Customer Lifecycle
- Lead performance marketing, SEO, website/app growth,



CRM and digital customer journeys.
- Improve customer acquisition, enquiry-to-booking conversion and revenue across key touchpoints.
- Build structured retention, reactivation, reminder and cross-sell programmes to increase repeat business and customer lifetime value.
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- Brand and Communication
- Strengthen brand positioning around clinical quality, trust, expertise, technology and customer experience.
- Lead brand campaigns, content, social media, reputation management and new-service communication.
- Ensure consistent brand execution across laboratories, collection centres, digital platforms and partner locations.
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- Territory, Doctor and Channel Marketing
- Build measurable local-area marketing programmes for societies, camps, partnerships, centre launches and territory growth.
- Lead doctor and medical marketing, including scientific communication, CMEs, RTMs, new-test launches and the Doctor Growt

📌 Head - Marketing & Growth (Jaipur)
🏢 Dr. B. Lal Clinical Laboratory
📍 Jaipur