Digital Marketing Executive
D2C & Performance Marketing - Ajjas (HPS Lab Designs Pvt. Ltd.)

Department: Digital Marketing
Reporting To: Marketing Lead
Experience Required: 2 - 3 Years

ABOUT AJJAS

ROLE OVERVIEW

KEY RESPONSIBILITIES

D2C Website Revenue & Conversion

▸ Track and improve website conversion rate (CVR), add-to-cart rate, and checkout completion

▸ Identify and resolve drop-off points in the purchase funnel using Google Analytics / Hotjar

▸ Coordinate with the product/tech team on landing page optimisations, A/B tests, and UX improvements

Meta Ads (Facebook & Instagram)

▸ Plan, set up, and manage Meta ad campaigns (Awareness, Traffic, Conversion objectives)

▸ Build and refresh ad creatives in coordination with the design team

▸ Monitor campaign health: CPM, CTR, CPC, ROAS, frequency — and take corrective action

▸ Manage audience strategy: custom audiences, lookalikes, retargeting segments

▸ Maintain pixel health and ensure accurate event tracking (Purchase, AddToCart, Checkout)

Google Ads

▸ Manage Search, Shopping, Performance Max,



and Display campaigns

▸ Conduct keyword research, write ad copy, and manage bidding strategies

▸ Ensure conversion tracking is correctly configured for D2C goals

▸ Optimise Quality Score, landing page experience, and ad relevance

Reporting & Analytics

▸ Prepare weekly and monthly performance reports covering spends, ROAS, revenue, and CVR

▸ Maintain a campaign-level P&L; view with cost-per-acquisition tracking

▸ Present insights and recommendations to the Marketing Lead

REQUIRED SKILLS & QUALIFICATIONS

▸ 2-3 years of hands-on experience in performance/digital marketing

▸ Proven track record of managing Meta Ads and Google Ads independently

▸ Robust understanding of D2C e-commerce funnels and CRO principles

▸ Proficiency with Meta Business Manager, Google Ads Manager, and Google Analytics (GA4)

▸ Familiarity with Shopify (product listings, storefront, basic theme edits)

▸ Ability to interpret data and d

📌 Performance Marketing Specialist (Bhopal)
🏢 HPS Lab Designs(Ajjas
📍 Bhopal