Designation: Senior SEO Executive

Experience: 5+ Years

Location: Ahmedabad, Gujarat

About the Role

Key Responsibilities
- Plan and execute comprehensive SEO strategies to improve organic search rankings and website visibility.
- Manage On-Page SEO, including keyword optimization, meta tags, content optimization, internal linking, and URL structure.
- Execute Off-Page SEO activities, including backlink building and link-building strategies.
- Conduct Technical SEO audits and identify issues related to crawling, indexing, website structure, page speed, and overall website performance.
- Perform keyword research and identify current content and search opportunities.
- Develop and implement GEO (Generative Engine Optimization) strategies to improve brand and content visibility across AI-powered search engines and generative AI platforms.
- Implement AEO (Answer Engine Optimization) strategies to improve content visibility in featured snippets, voice search, AI-generated answers, and answer engines.
- Create and optimize SEO-friendly content using AI tools while ensuring quality,



relevance, originality, and search intent alignment.
- Manage social media posting and content distribution to support content visibility and brand reach.
- Conduct competitor and market analysis to identify SEO opportunities and industry trends.
- Develop content strategies based on keyword research, search intent, competitor analysis, and SEO performance.
- Track and analyze keyword rankings, organic traffic, backlinks, conversions, and overall search visibility.
- Monitor visibility across traditional search engines, AI-powered search platforms, and answer engines.
- Prepare monthly and quarterly SEO performance reports with key insights and recommendations.
- Stay updated with the latest Google algorithm updates, SEO trends, GEO, AEO, AI search, and search engine optimization best practices.
- Work independently on assigned SEO initiatives and ensure timely execution and measurable results.

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