Job Title: Digital Marketing Executive
Location: Rohini West, Delhi (In office)
Experience: 2-6 Years
Salary: Up to ₹6.00 LPA (Based on Experience)
Industry: EdTech

Job Summary

Key Responsibilities (KRA)
- Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
- Manage Google Ads (Search, Display, YouTube) and Meta Ads to maximize lead generation and ROI.
- Develop and execute SEO strategies to improve website rankings and increase organic traffic.
- Perform keyword research, on-page SEO, off-page SEO, and technical SEO optimization.
- Create and manage engaging content for social media platforms, including LinkedIn, Facebook, Instagram, and YouTube.
- Monitor and optimize website performance using Google Analytics, Google Search Console, and other analytics tools.
- Coordinate with the design and content teams to create marketing creatives, landing pages, blogs, and promotional materials.
- Track campaign performance, prepare weekly and monthly MIS reports, and share actionable insights.




- Conduct competitor analysis and identify emerging digital marketing trends.
- Manage lead generation campaigns and collaborate with the sales team to improve conversion rates.
- Optimize landing pages and marketing funnels for better conversion.
- Ensure all digital campaigns align with the company's branding and business objectives.

Required Skills:
- SEO (On-Page, Off-Page & Technical SEO)
- Google Ads & PPC Campaign Management
- Meta Ads (Facebook & Instagram)
- Google Analytics (GA4) & Google Search Console
- Social Media Marketing
- Content Marketing
- Keyword Research
- Lead Generation
- Canva or Adobe Creative Suite (Basic Knowledge)
- MS Excel & Reporting
- Strong analytical and communication skills

Preferred Qualifications
- Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
- Google Ads, Google Analytics, Meta Blueprint, or SEO certifications will be an a

📌 Digital Marketing Executive (Rohini)
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