Direct-to-Doctor (D2D) Marketing Executive / Referral Development Executive

Department: Marketing / Business Development

Location: Multiple Centre Locations

Job Summary

The Direct-to-Doctor (D2D) Marketing Executive is responsible for building, maintaining, and growing referral relationships with doctors, clinics, hospitals, diagnostic centres, and healthcare stakeholders. The role focuses on increasing patient referrals, improving doctor engagement, strengthening the organization's brand among medical professionals, and supporting centre-level revenue growth.

This role requires extensive field work, relationship management, presentation skills, and healthcare marketing experience.

Key Responsibilities

Doctor Relationship Management
- Visit consulting physicians, surgeons, specialists, family physicians, diabetologists, pulmonologists, gynecologists, gastroenterologists, neurologists, orthopedicians, and other relevant specialists.
- Build and maintain solid professional relationships with referring doctors.
- Develop referral networks across assigned territories.




- Conduct regular doctor calls and maintain visit frequency targets.
- Provide updates regarding services, facilities, specialists, treatment outcomes, and patient support programs.
- Address doctor concerns and feedback promptly.

Referral Development
- Generate new referral partnerships.
- Identify high-potential doctors and healthcare institutions.
- Increase monthly referral volumes from existing referring doctors.
- Track referral conversion rates.
- Develop strategies to reactivate inactive referral sources.
- Support centre expansion into new territories.

Hospital & Clinic Engagement
- Establish relationships with hospitals, nursing homes, polyclinics, and specialty clinics.
- Coordinate CME programs, awareness sessions, and medical education initiatives.
- Organize doctor meetings and networking events.
- Support collaborations with healthcare institutions.

Oncology-Specific Activities (F

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