About the Role:
Key Responsibilities:
- Plan, execute, and manage performance marketing campaigns across Meta (Facebook & Instagram Ads), Google Ads, YouTube, LinkedIn, and other platforms.
- Optimize campaigns to meet ROI, CPL, and CPA targets.
- Perform A/B testing on ad creatives, copy, and landing pages to improve conversion rates.
- Track and analyze campaign performance metrics using Google Analytics, Ads Manager, and other analytics tools.
- Collaborate with the creative and content team to develop ad creatives and landing pages.
- Conduct keyword research, competitor analysis, and audience targeting to improve performance.
- Manage ad budgets efficiently and prepare weekly and monthly performance reports.
- Stay updated with the latest digital marketing trends, algorithm updates, and best practices.

Key Skills & Competencies:
- Strong experience in Google Ads, Meta Ads, and other performance channels.
- Proficiency in Google Analytics, Tag Manager, and UTM tracking.




- Excellent understanding of CPC, CPA, ROAS, and funnel metrics.
- Ability to analyze data and draw actionable insights.
- Solid copywriting and ad creative evaluation skills.

Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-5 years of proven experience in performance marketing or digital advertising.
- Certification in Google Ads / Meta Ads is an advantage.

Key Performance Indicators (KPIs):
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Click-Through Rate (CTR) & Conversion Rate (CVR)
- Lead Quality & Retention Metrics
- Campaign ROI

Salary Range:
₹21000 - 28000 per month (based on experience and performance)

Job Types: Full-time, Permanent

Pay: ₹21,000.00 - ₹30,000.00 per month

Benefits:
- Health insurance
- Paid time off

Work Location: In person

📌 Performance Marketing Specialist (Bengaluru)
🏢 Anibros Design
📍 Bengaluru