Social Media Manager

Position Overview

Job Title:Social Media Manager

Department:Marketing / Digital

Reports To:Head of Marketing / Digital Marketing Lead

Location:Bhopal (On-site)

Employment Type:Full time

Experience Required:Minimum 2 years in a dedicated social media role with demonstrated, measurable results

About the Role

Key Responsibilities
- Lead end-to-end content creation across all company social media handles, including multiple regional-language handles (e.g., Hindi, Marathi, Telugu, Kannada, Tamil, Bengali, Gujrati, and others as applicable).
- Develop and own the content strategy and monthly content calendars aligned with brand and business objectives.
- Conceptualize, script, and oversee production of high-quality content - copy, images, short-form video (Reels/Shorts), stories, and long-form video for YouTube.
- Adapt and localize content for each language and region so it feels native to farmers - not just translated - preserving the right tone, context, and cultural relevance.
- Ensure consistent brand voice, quality,



and posting cadence across every handle and language.
- Lead and coordinate a team of content creators, writers, designers, video editors, and regional-language translators/creators.
- Manage and grow online communities: respond to comments, messages, and reviews, and provide social-first support within defined response times.
- Track, analyze, and report on organic performance KPIs; turn insights into stronger content decisions.
- Monitor trends, competitors, and social listening signals to keep the brand relevant and ahead of the curve.
- Collaborate cross-functionally with marketing, design, product, and field/agronomy teams to amplify campaigns and launches.
- Coordinate with influencers, farmer-creators, and regional partners for organic collaborations and reach.
- Uphold brand guidelines, manage online reputation, and handle negative-sentiment situations professionally.

Required Qualifications & Experience
- Minimum 2

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