Position Overview
We are seeking a Digital Marketing Consultant who combines strategic marketing expertise with hands-on technical capabilities. The ideal candidate will have proven experience managing multi-channel campaigns, creating engaging content, and executing marketing initiatives using tools like WordPress and basic HTML/CSS.
You will play a key role in driving brand visibility, lead generation, and customer engagement through data-driven and creatively executed campaigns.
This role demands fluent communication skills (both written and verbal) for stakeholder management, alongside a solid grasp of basic HTML.
Key Job Details
Experience: 3 to 6 years
Location: Newtown, Kolkata
Work Shift: Night Shift
Notice Period: Immediate to 30 days maximum
Key Responsibilities
1. Digital Campaign Strategy & Execution
Plan, execute, and optimize end-to-end digital marketing campaigns across multiple channels (Google Ads, Meta Ads, LinkedIn, Email, SEO).
Develop campaign strategies aligned with business goals such as lead generation, brand awareness, and conversions.




Manage campaign budgets, bidding strategies, and ROI tracking.
2. Website Management (WordPress & HTML)
Build, update, and optimize landing pages and website content using WordPress.
Apply basic HTML/CSS for customization, troubleshooting, and campaign-specific page creation.
Improve website UX/UI for better conversion rates and engagement.
3. Creative Content & Communication
Conceptualize and create engaging campaign creatives, landing pages, and high-converting ad copies.
Collaborate with design teams to produce visually compelling assets.
Ensure absolute brand consistency across all digital touchpoints.
4. SEO & Performance Marketing
Implement on-page and off-page SEO strategies to improve search visibility.
Conduct keyword research, competitor analysis, and technical SEO audits.
Monitor and optimize paid campaigns for CPC, CPA, and ROI.
5. Analytics & Reporting
Track campaign performance using tools like G

📌 Digital Marketing Consultant (Kolkata)
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