What are the main performance objectives in this role?
We're a quick-moving, international team of around 80 people — and we're growing. This role sits at the heart of our Ad Operations function, working directly with our Head of Ad Operations to keep campaigns running smoothly across a complex ecosystem of OEM partners, MMPs, and performance clients.
As our AdOps Manager, you'll own campaign quality and technical delivery end-to-end. Concretely, that means:
Running campaign QA, link testing, and launch readiness checks — ensuring nothing goes live with issues
Leading new partner integrations with Everflow and other performance platforms
Handling troubleshooting queries from clients, media partners, and MMPs, from discrepancy investigations to tracking failures
Keeping our attribution setup tight — postback URLs, S2S tracking, deep-linking, and MMP configuration
Being the technical go-to for the business teams when things don't add up
What are the strengths, transferable skills, and behaviors that drive success in this role?
Must haves (these are non-negotiable for day one):
3–5 years in Digital Ad Operations within the mobile advertising ecosystem (OEM, programmatic, or performance marketing)
Solid knowledge of MMP platforms: AppsFlyer, Adjust, Singular, Branch
Strong grasp of attribution mechanics — S2S tracking, postback URLs, deep-linking
Proven ability to troubleshoot delivery issues: discrepancies, latency, tracking failures, reporting mismatches
Experience owning campaign setup, QA, and launch using standard AdOps tooling
Nice-to-haves (valuable, but not required):
Familiarity with Google Tag Manager and mobile web campaigns
Hands-on experience with S2S postbacks on Everflow, Affise, or similar platforms
Knowledge of iOS attribution: SKAN, Apple's App Tracking Transparency (ATT) framework
Experience identifying and resolving discrepancies between internal dashboards and OEM/MMP reporting
Three notes before you apply:
We know that individuals who identify as
📌 AdOps Manager (Mumbai)
🏢 AVOW
📍 Mumbai