Key Responsibilities

1. Drive Lead Generation through Strategic BTL Activations

Plan and execute BTL marketing activations aimed at increasing Net Customer Acquisition (NCA) by 10%.

Identify and recommend cutting-edge BTL branding and activation ideas based on on-ground market insights.

Collaborate with regional sales and branch teams to ensure effective city-specific marketing execution

Ensure timely rollout and smooth implementation of marketing campaigns across the zone.

1. Leverage Market Insights for Competitive Advantage

Conduct monthly competition analysis to track market trends, competitor campaigns, and industry insights. Identify opportunities and gaps in the market to improve marketing strategies.

Submit a detailed trend analysis report by the 5th of every month to support strategic marketing decisions.

1. Enhance Branch-Level Marketing Execution





Visit a minimum of 8 branches per month to understand marketing requirements and gather feedback from branch teams. Improve branch branding and marketing outputs by coordinating with the central marketing team.

Ensure implementation of branding and marketing requirements within a Turnaround Time

(TAT) of 15 days.

Establish and monitor a standardized process for branch rebranding to maintain brand consistency.

1. Strengthen Customer Engagement and Brand Advocacy

Collect at least 2 customer or franchise partner video testimonials per month to enhance brand credibility. Ensure testimonials are captured with good visual and audio quality and aligned with brand storytelling guidelines.

Support the marketing team in using these testimonials for digital platforms and brand promotion.

📌 Zonal Marketing Manager (Chennai)
🏢 Finkurve
📍 Chennai