Location: South India

Regions: Karnataka | Tamil Nadu | Kerala | Andhra Pradesh | Telangana

Experience: 12–18+ years

Industry: FMCG / Food & Beverages / Rice / Staples preferred

About the Role

We are looking for an experienced Zonal / Regional Sales Manager to lead and scale Leysha Basmati Rice’s business across South India.

This is a senior sales leadership role responsible for regional business growth, distribution expansion, team leadership and revenue delivery across General Trade, Modern Trade and HORECA.

The ideal candidate should have strong knowledge of South Indian markets, established distributor/retailer relationships and a proven track record of building territories and delivering ambitious sales targets.

Key Responsibilities

- Own the overall sales strategy and business growth for the assigned region/zone.
- Drive revenue, volume, distribution and market expansion across key territories.
- Develop and strengthen distributor, dealer and channel partner networks.
- Expand Leysha’s presence across General Trade, Modern Trade and HORECA.
- Identify new markets, business opportunities and avenues for expansion.
- Lead, mentor and manage the regional sales team, including RSMs, ASMs and Sales Officers.
- Set targets and establish clear KPIs for the sales team and territories.
- Monitor sales performance, distribution,



secondary sales and market productivity.
- Build strong relationships with key distributors, retailers and institutional customers.
- Work closely with marketing and leadership teams on market activation, visibility and growth initiatives.
- Analyse market trends, competitor activity, pricing and channel dynamics to drive informed decisions.
- Ensure effective execution of sales plans, schemes and trade promotions.
- Take ownership of regional P&L; / business performance, wherever applicable.
- Regularly report business performance, challenges and growth opportunities to senior leadership.

What We’re Looking For

- 12–18+ years of sales experience, preferably in FMCG, food, staples, rice or consumer goods.
- Strong experience managing large territories/regions in South India.
- Proven track record of achieving revenue and distribution targets.
- Strong understanding of General Trade, Modern Trade and/or HORECA.
- Experience managing and developing large sales teams.
- Strong distributor and channel management experience.
- Excellent market knowledge and commercial acumen.
- Solid leadership, negotiation and relationship-building skills.
- Willingness to travel extensively across the assigned region.

Build markets. Build teams. Build the next chapter of Leysha.

📌 Zonal Sales Manager (Karnataka)
🏢 Shiv Shakti Inter Globe Exports
📍 Karnataka