About Mentors Eduserv

Mentors Eduserv is an EdTech organization focused on delivering high-quality academic content and digital learning solutions for competitive-exam aspirants. We are looking for an experienced Performance Marketing / YouTube Manager who can drive our digital growth across YouTube, paid advertising, SEO, and social media.

Role Overview

We are hiring for two closely aligned profiles under :

1. YouTube Manager

or

1. Performance Marketing Manager

Candidates with strong expertise across YouTube, Instagram, Facebook, LinkedIn + Google Ads + Meta Ads + SEO. Skills:-

YouTube Management:-

- YouTube channel growth and complete channel management
- YouTube SEO and content optimization
- Video title, description, tags, keywords and thumbnail optimization
- YouTube Analytics and audience insights
- Improving views, watch time, CTR, retention and subscriber growth
- Content strategy and publishing calendar
- Competitor/channel analysis
- Understanding YouTube algorithm and recommendation systems
- Lead generation and conversions through YouTube

Google & Meta Ads:-

- Google Ads campaign planning, execution and optimization
- Meta Ads campaign management
- Lead generation and conversion campaigns
- Audience targeting and retargeting
- Campaign budgeting and optimization
- A/B testing of creatives, audiences and landing pages
- Monitoring CPL, CPA, ROAS, CTR, CPC and conversion rates
- Performance reporting and campaign analysis

SEO:-

- Social media SEO
- Website SEO and on-page optimization
- YouTube SEO
- Keyword research and content optimization




- Technical/basic SEO understanding
- Improving organic traffic, rankings and visibility
- SEO performance tracking through relevant tools

Key Responsibilities

- Develop and execute an integrated YouTube, Instagram, Facebook, LinkedIn, Paid Media and SEO growth strategy.
- Take responsibility for YouTube channel growth and performance.
- Plan and execute Google and Meta advertising campaigns.
- Analyze campaign and channel data to identify growth opportunities.
- Coordinate with the Content, Graphic Design, Video Editing and Sales teams.
- Develop content and advertising strategies aligned with admissions and business objectives.
- Track daily/weekly/monthly KPIs and prepare performance reports.
- Continuously test new content formats, ad creatives, audiences and growth strategies.
- Monitor competitors and industry trends.
- Optimize the complete digital funnel from content/ad landing page lead conversion.
- Ensure marketing activities generate measurable business outcomes.

Required Skills

- 3+ years of relevant experience in YouTube Management, Performance Marketing or Digital Marketing, Instagram, Facebook, LinkedIn handling & growth.




- Strong hands-on experience with YouTube channel growth.
- Good understanding of YouTube Analytics and YouTube SEO.
- Hands-on experience with Google Ads and Meta Ads.
- Strong analytical and performance marketing mindset.
- Understanding of website, social media and YouTube SEO.
- Experience with lead-generation campaigns is preferred.
- Solid knowledge of digital marketing KPIs and reporting.
- Ability to work with cross-functional creative and content teams.
- Strong communication, ownership and problem-solving skills.

Preferred Candidate Profile Candidates from EdTech, Education, Coaching, Media, Content, or Lead-Generation businesses will be preferred.

Candidates who have successfully grown a YouTube channel, generated leads through digital campaigns, or managed performance marketing budgets will have an advantage.

Key Performance Indicators (KPIs)

- YouTube Views & Subscriber Growth
- Watch Time & Audience Retention
- YouTube CTR
- Organic Traffic & SEO Rankings
- Leads Generated
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- ROAS
- Google & Meta Campaign Performance
- Lead-to-Admission Conversion
- Overall Digital Revenue Contribution

Important Note This hiring is intended for candidates who can handle YouTube, Google & Meta Ads as the primary responsibility, while also having strong knowledge of SEO. Candidates with only theoretical knowledge and without hands-on execution experience may not be suitable.

Apply only if you have 3+ years of relevant hands-on experience.

📌 Youtube Manager (Mumbai)
🏢 Mentors Eduserv
📍 Mumbai