Wealth Relationship Manager Role Description Designation: Wealth Relationship Manager Grade: AVP Legal Entity: Equitas Small Finance Bank Business Unit: Branch Banking Division: Liabilities Department: Liabilities Travel required: Yes Level of travel: Extensive Level: Individual Job Dimension Reporting To RBM/Sr. RBM Direct Reports Nil Indirect Reports Nil Geographic spread Set of branches in a Metro city Purpose of the role: Fostering strong relationships with Mapped book HNI customers to grow CASA& TD and to deliver revenue generation by offering the customers the best financial planning solution through Insurance ( LI/GI/HI) and Investment solutions (MF/AIF/PMS/Structured Products/ Demat – Trading Account) Build Investment AUM through mapped book customers and through building book through own book HNI /UHNI clients AUM transfer Build Book of potential Customers for the Bank through acquiring HNI clients to increase profits Penetrate on Mapped book by positioning various products and solutions to mapped base customers to increase Product Holding to build stickiness Key Responsibilities: Acquisition of new Customers and Increase book size. Establish smooth relationships with new & existing clientele to generate recent business and to solicit referrals – Domestic and NR.

Cross sell and Upsell of all the Banking Products, Assets, Digital channel activation, Activation of digital wealth management, etc. Responsible for catering the investment needs of clients by providing them research based advises. Interfacing all queries of Clients and understanding their investment needs.

Manage portfolios of clients and offer them investment solutions.

Investment

Advisory to new and existing Clients and achieve revenue targets monthly. Promote high quality sales, supply and customer service processes Provide Market Feedback( New Product, Pricing, Competitor’s Activity, etc.)



Indicative Tasks Competencies Business Perspective New Client Acquisition and Revenue generation - Analytical Skills - Planning - Market Intelligence - Result Orientation - Decision Making Contribute to P&L; of the branches assigned Deepen relationships with mapped book customer to increase wallet share Move MFAUM through own sourcing on HNI /UHNI customers Analyze trends in the area and provide inputs towards expansion of branch revenue Develop initiatives to increase sales, customer base and enhance Equitas brand in the location Process Perspective Multiple Product Basket – Specific Product Vs Revenue - Analytical Skills - Execution Excellence - Collaboration Contribute towards Branch Revenue Identify issues faced by branches and report to respective Branch Manager Track and ensure quality of portfolio & persistency efficiency through Bucket Management for the mapped book as per stipulated norms Ensure strict adherence of risk parameters to mitigate the occurrence of customer related frauds Stick to processes and timelines to ensure maximum branch productivity Provide support for implementation of various initiatives across branches 100% compliance on Audits Customer Perspective Build, manage and promote relationship with existing/new customers to generate new business and to solicit referrals Building Relationships - Selling Skills Ensure continuous engagement of customers through efficient relationship management Proactively identify gaps in the existing model and devise appropriate measures to strengthen customer service Effectively handle customer complaints, if any Track market trends and competitor practices across product lines.



Carry out market and competitor analysis for the area Analyze trends in the area and provide inputs towards business growth of branch Learning & Growth Perspective Work with the Branch Manager / Cluster / Regional /Zonal Manager to achieve targets of individual considering market conditions, potential and past performance - Team Bonding - Coaching - Collaboration Continuous learning from the market and self-Upgradation Understand competitor pricing and strategy Nurture and align with whole team to take up larger roles and responsibility Align towards Equitas core values and Mission in conducting the business Constant efforts for Brand Positioning Key Results Area KEY PERFORMANCE INDICATOR CASA Deepening AMB (Quarter beginning mapped Book) % of Book Growth CASA NTB AMB Target Vs Achievement TPP Revenue - in Rs. (Investments, Insurance & *Asset Referral) Target Vs Achievement PPI - Product Penetration Index (Average Growth @ Portfolio Level) % of Achievement NTB Acquisition # (number of *qualified accounts) % of Achievement TD book growth - in lacs (NTB + Quarter Beginning Mapped Book) % of Achievement "NIL" deviations in Audit/KYC/AML/Compliance norm % of Achievement Activation of customers in digital channel(Internet, Mobile & Debit Card) (min 70% customers) % of Achievement “NIL” escalations/complaints pertaining to customer service % of Achievement IRDA Certification & NISM Certification with Valid EUIN YES Grouping in % of Book (min 30% of accounts to be having Group relationship) % of Achievement Desired Experience & Qualification: Post Graduate with 8+ years of relevant experience in Acquisition/relationship management Good local Network and Must have good knowledge of Insurance & Investment Products Proven capacity to aim on Revenue targets and handle multitasking.

Experienced folks from Banking/NBFC/Boutique Wealth Firms Strong Communication Skills

📌 Wealth Relationship Manager (Bengaluru)
🏢 Equitas Small Finance
📍 Bengaluru