JOB TITLE : VISUAL COMMUNICATION & SOCIAL MEDIA EXECUTIVE

Employment Type: Full - time

Location: Kala Ghoda, Fort, Mumbai A candidate who truly eats, breathes, and sleeps fashion, with a deep-rooted understanding of leading domestic and global fashion houses.

ABOUT SDS by KUSHAL SHAH

- SDS by KUSHAL SHAH is a men’s luxury brand specializing in Prêt, Couture, and Bespoke.
- We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.
- Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.
- Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.
- Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

KEY RESPONSIBILITIES :

1. Content Planning, Grid Strategy & Platform Management

- Assist in planning, developing, and executing monthly content calendars across Instagram, Facebook, Pinterest, LinkedIn, and YouTube for both the brand and the Founder’s personal platforms.
- Plan and maintain Instagram grid layouts in advance — ensuring visual balance, storytelling continuity, and campaign sequencing.
- Ensure content mix aligns with brand objectives — including product stories, styling features, founder moments, campaign rollouts, retail updates, and PR highlights.
- Collaborate with internal teams to align content with marketing, retail, launches, and PR calendars.
- Manage posting schedules across all platforms and ensure consistency in brand tone, format, and frequency.
- Optimize captions, hashtags, timing, and platform-specific formats for maximum reach and engagement.
- Monitor performance across all active platforms of the brand and Founder to ensure strategic alignment and growth.

2. Visual Conceptualization & Design Support

- Assist in creating mood boards, concept decks, and visual references for campaigns, editorials, and social media storytelling.
- Work closely with the creative team to ideate layouts for campaigns, stories, carousel posts, and launch announcements.
- Support the design and editing of digital collaterals such as lookbooks, invites, posters, emailers, and in-store creatives.
- Contribute ideas for grid flow, highlight covers, feed transitions, and luxury presentation formats.




- Ensure every creative output strengthens the brand’s luxury positioning and visual identity.

3. Photoshoot & Video Shoot Coordination

- Support on-site during campaigns and product shoots — assisting with logistics, coordination, and styling alignment.
- Capture and edit behind-the-scenes content, short-form reels, and social snippets for brand and Founder use.
- Coordinate with photographers, stylists, editors, and production teams for smooth execution.
- Maintain a structured and organized digital asset library including photographs, raw footage, edited files, and campaign folders.

4. Content Creation, Editing & Publishing

- Assist in designing and editing photo and video assets using Adobe Creative Suite and Canva.
- Create visually consistent templates and layouts for stories, reels, announcements, and product drops.
- Write engaging captions and assist in short-form scripting aligned with brand tone.
- Schedule and publish content through Meta Business Suite or approved scheduling tools.
- Ensure formatting is platform-optimized across Instagram, LinkedIn, Pinterest, and YouTube.

5. Brand Identity & Visual Consistency

- Ensure all digital assets follow brand guidelines including typography, color palettes, composition, and tone of voice.
- Support offline communication design including packaging inserts, invites, labels, and event creatives.
- Maintain uniformity across the brand’s and Founder’s platforms to ensure cohesive storytelling.
- Review content before publishing to maintain high luxury visual standards.

6. Social Media Engagement & Growth

- Monitor engagement metrics across platforms — comments, shares, saves, DMs, tags, and mentions.
- Ensure timely and brand-aligned responses across both brand and Founder accounts.
- Identify opportunities for influencer collaborations, stylist features, and community engagement.
- Assist in implementing strategies to enhance follower growth, content reach, and audience retention.

7. Analytics & Reporting

- Track engagement metrics including reach,



impressions, saves, follower growth, and video retention.
- Assist in preparing structured monthly reports using Meta Insights, Pinterest Analytics, YouTube Studio, and Google Analytics.
- Analyze grid performance and content clusters to identify high-performing formats.
- Recommend improvements based on data-driven insights for future content and campaigns.

8. Trend Research & Innovation

- Stay updated with trends in fashion, luxury branding, social aesthetics, and digital storytelling.
- Research trending reels formats, platform updates, new features, and algorithm shifts.
- Analyze competitor activity and identify opportunities to differentiate creatively.
- Proactively recommend new visual formats, storytelling angles, and design innovations.

9. Collaboration & Cross-Functional Coordination

- Work closely with Marketing, PR, Retail, E-commerce, and Design teams for aligned execution.
- Liaise with external partners including photographers, stylists, editors, and influencers.
- Coordinate with retail and production teams for access to recent collections and styling inputs.
- Maintain organized trackers and workflows to ensure smooth communication across departments.

SOFTWARES & TOOLS KNOWLEDGE (Required):

- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom)
- Canva (for quick layouts and social content templates)
- Figma (for layout structuring, prototyping, and collaborative design feedback)
- Meta Business Suite (for analytics, insights, and scheduling)
- Pinterest Analytics & YouTube Studio (for content and performance tracking)
- Google Workspace & Microsoft Office Suite (for presentations, documentation, and reporting)
- Later / Planoly / Hootsuite or equivalent social scheduling tools

QUALIFICATIONS & PREREQUISITIES:

- Background/ Education in the field of Fashion - Fashion Communication, Design, Luxury Brand Management, Media, or Mass Communication.
- At least one prior INTERNSHIP/JOB in Fashion, Retail, or Social Media.
- Strong understanding of brand aesthetics and visual communication.
- Excellent communication, organization, and time-management skills.
- Proficient in Adobe, Canva, Figma, and social media analytics tools.
- Keen eye for visual detail, color, and luxury presentation.
- A proactive, creative, and team-oriented mindset.

📌 VISUAL COMMUNICATION & SOCIAL MEDIA EXECUTIVE (Mumbai)
🏢 SDS BY KUSHAL SHAH
📍 Mumbai