Designation- Vice President – Sales

India & SAARC | Based at Noida HQ | Reports to COO

Threatcop is an AI-powered People Security Management (PSM) platform that enables organizations to build a strong human firewall through automated simulations, self-serve training, and proactive threat mitigation. As Vice President – Sales (India & SAARC), you will own the complete, end-to-end revenue engine for the region — from demand generation and SDR-driven pipeline creation to business development, new customer acquisition, cross-sell within the installed base, and the full partner ecosystem across India, Bangladesh, Sri Lanka, Nepal, and Bhutan.

This is a hands-on leadership role for someone who pairs frontline SaaS selling instincts with strategic, data-driven sales leadership. You will be accountable for a predictable, compounding growth machine — consistent weekly SQLs, month-on-month pipeline growth, and quarter-on-quarter increases in order booking and revenue, targeting 100% revenue growth year-on-year.

The Mandate-

- 100% YoY revenue growth — own and deliver the annual and quarterly order-booking and revenue targets for the India & SAARC region.
- 3.5X pipeline coverage — build and sustain a qualified pipeline of at least 3.5X of the order-booking target for every quarter.
- End-to-end ownership — full accountability for the entire funnel: demand generation → SDR-qualified leads → business development → closure → onboarding → cross-sell and renewal.
- Predictable rhythm — establish a consistent, measurable cadence of SQLs every week and every month from SDRs, events, and partners, and translate it into a steadily growing pipeline and bookings.

What You'll Own-

Revenue & Pipeline:

- Own and deliver annual and quarterly revenue and order-booking targets across the India & SAARC region, with full accountability for bookings, pipeline health, forecast accuracy, and growth.
- Guarantee pipeline predictability — ensure a consistent flow of Sales Qualified Leads (SQLs) each week and month from the SDR team, events, and partners, feeding month-on-month pipeline growth.
- Drive quarter-on-quarter growth in order booking and revenue, maintaining a minimum 3.5X pipeline-to-target coverage at all times.
- Own forecasting accuracy and CRM discipline; run a tight weekly and monthly review rhythm across regions.

Demand Generation & SDR Engine:

- Lead the SDR function (via the SDR Head) to build a repeatable demand-generation and outbound engine that produces consistent, high-quality SQLs.
- Own top-of-funnel performance — optimize outreach, sequences, qualification criteria (e.g., BANT/MEDDIC), conversion rates, and SDR-to-BD handoff quality.
- Integrate multiple demand sources — SDR outbound, marketing-generated leads, events, webinars, and partner-sourced opportunities — into one predictable pipeline.

Recent Customer Acquisition & Cross-Sell:

- Drive new logo acquisition across enterprise and SME segments in India & SAARC.
- Own cross-sell within the existing customer base,



expanding adoption across Threatcop's product suite — TSAT, TLMS, TDMARC, and TPIR.
- Personally own and close strategic, high-value enterprise deals; act as executive sponsor on marquee accounts where required.
- Lead complex, multi-stakeholder sales cycles involving CISOs, CIOs, Risk, Compliance, and senior business buyers, and build lasting CXO-level relationships.

Partner, Reseller & System Integrator Ecosystem:

- Own the regional partner strategy — onboard recent partners and manage the existing strong network across India, Nepal, Bhutan, and Sri Lanka.
- Grow partner-led revenue — with roughly 50% of business flowing through partners, ensure resellers and system integrators are enabled, activated, and consistently generating SQLs and closed business.
- Run partner governance — joint business planning, enablement, deal registration, and performance tracking to keep the channel a reliable, growing contributor to pipeline and bookings.

Team Leadership & Scale:

- Lead the regional sales organization — Regional Sales Directors (Bangalore, Mumbai, Hyderabad, Delhi) and the SDR Head report directly to you.
- Grow and structure the team — you inherit a 14-member team (4 SDRs and 10 BDs/AMs) and will scale it, including adding new Account Managers in Chennai and strengthening regional coverage.
- Build and inspire a young, hungry, energetic salesforce — recruit, mentor, and push a high-energy team to perform at their peak potential.
- Set the operating system of sales — clear KPIs, incentive structures, sales processes, playbooks, SOPs, and performance-management frameworks that scale.
- Coach at every level — enable leaders and individual contributors on consultative selling, enterprise deal management, and value-based conversations.

Cross-Functional & Market Leadership:

- Coordinate closely with Pre-Sales (a separate function) to ensure timely solutioning, POCs, and technical wins on complex deals.
- Partner with Marketing, Product, and Customer Success to align messaging, buyer personas, demand-generation campaigns, and a seamless onboarding-to-renewal experience.
- Feed market intelligence back to product and leadership to influence roadmap, positioning, and pricing.
- Represent Threatcop at industry events, conferences, and partner forums, strengthening its positioning as a category leader in People Security Management across India & SAARC.

Key Performance Indicators (KPIs)-

This role is measured on the health and predictability of the revenue engine — not just the headline number. Core KPIs include:

- Weekly & monthly SQL consistency — a steady, predictable volume of qualified leads from SDRs, events, and partners.




- Month-on-month pipeline growth and sustained 3.5X pipeline coverage against the quarterly target.
- Quarter-on-quarter growth in order booking and revenue, tracking to 100% YoY.
- New logo acquisition and cross-sell performance across the installed base.
- Partner-sourced pipeline and revenue contribution and partner activation rates.
- Forecast accuracy, funnel conversion rates, and CRM hygiene across all regions

. What You Bring-

- 10+ years in B2B SaaS cybersecurity sales — cybersecurity domain experience is mandatory.
- 5+ years leading and scaling sales teams, including managers and multi-region structures.
- Proven experience managing a young, hungry, and energetic sales team — someone who knows how to push their people to their best potential.
- A technology-enabled, AI-forward sales leader — well-versed with the latest AI tools and modern sales tech, and able to embed them into the team's daily workflow to raise productivity and win rates.
- Demonstrated track record of owning and exceeding large revenue targets and building a predictable pipeline.
- Deep expertise in enterprise sales, long and multi-stakeholder cycles, and partner/channel-led growth.
- Strong partner ecosystem experience — onboarding and managing resellers, SIs, and channel partners at scale.
- Excellent leadership, negotiation, executive communication, and strategic-planning skills.
- Bachelor's or Master's degree in Business, Technology, or a related field.
- Experience selling into BFSI, Healthcare, Manufacturing, Telecom, or regulated industries is a strong plus.
- Willingness to travel within India and the SAARC region as required.

Why You'll Enjoy Working at Threatcop-

- Experience the speed and ownership of a high-growth cybersecurity company with the stability of a mature, public and profitable organization.
- Build and lead the India & SAARC sales engine at a global cybersecurity product company from the front.
- Competitive compensation with leadership-level growth opportunities.
- Comprehensive benefits including health insurance, gratuity, and Employees' Provident Fund.
- A collaborative, merit-driven, and inclusive workplace.

About Threatcop-

Threatcop is a leading People Security Management (PSM) company and a sister concern of Kratikal Tech Limited. We help organizations reduce cyber risk by strengthening the human layer of security — transforming employees from the weakest link into the strongest line of defense against social engineering and email-based threats.

- Serving 450+ large enterprises and 1800+ SMEs across 30+ countries.
- Trusted by organizations like Axis Bank, GAIL India, ONGC, Max Life Insurance, Flipkart, Nykaa, PVR, and Tata Sons, etc
- Company headquartered in Noida(India) and Cupertino(US) with offices in Mumbai, Pune, Bangalore, Hyderabad, Gurgaon, Chennai, Dubai, and Riyadh.

Using our People Security Management(PSM) A-A-P-E framework (Assess, Aware, Protect, Empower), we deliver TSAT, TLMS, TDMARC, and TPIR to proactively mitigate human-centric cyber risks. Learn more: www.threatcop.com

📌 Vice President of Sales (Noida)
🏢 threatcop
📍 Noida