THE ROLE

We are looking for a Vice President of Marketing who can own the entire marketing function at Invisel — from brand and content to performance and distribution. This is a leadership role, not an execution role. You will manage a team of 12–15 people, align strategy with the CMO and Chief Growth Officer, and ensure that every output from the marketing department is on-brand, on-time, and driving measurable results.

You will be reporting to the CEO and working in close coordination with the Chief Growth Officer. You will be the operational brain of the marketing department — the person who ensures strategy becomes execution and execution becomes results.

This role is for you if you have led a marketing team in a D2C or agency environment, you understand how e-commerce brands grow across website and marketplaces, and you are equally comfortable thinking about brand strategy and reviewing a content calendar for the week.

Invisel Products Private Limited | [email protected] | +91 (phone hidden) | www.inviselshop.com

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WHAT YOU WILL OWN

▸ 1. Marketing Department Leadership

- Own the day-to-day management of the entire marketing team — video editors, graphic designers,

content creators, performance marketers, influencer managers, and marketplace executives
- Set clear roles, responsibilities, KPIs, and workflows for every person on the team
- Conduct weekly team reviews — track output, resolve blockers, and maintain the pace of execution
- Build a culture of accountability, speed, and quality within the marketing department
- Hire, onboard, and develop team members as the function grows

▸ 2. Brand Consistency & Quality
- Ensure every piece of content and communication that leaves the marketing team is consistent with the

Invisel brand — visual identity, tone of voice, and messaging standards
- Own the brand guidelines and ensure they are understood and followed by every team member and external partner
- Review and approve all significant creative output before it goes live — ads, social content, packaging,

listings, email, and influencer content
- Maintain brand integrity across all platforms — website, Amazon, Flipkart, Instagram, YouTube, and any new channels

▸ 3. Content & Campaign Delivery
- Own the content calendar — ensure the plan is built, briefed,



executed, and delivered on time every week
- Manage workflow across the content team — briefing, production, review, revision, and publishing —

without bottlenecks
- Ensure the content output is aligned with the performance marketing strategy — what goes out must serve the funnel
- Oversee influencer and creator content — brief quality, output quality, and timeline adherence

▸ 4. Strategy Alignment with CMO & CGO
- Work directly with the CMO on marketing strategy — translate the strategy into a quarterly and monthly execution plan for the team
- Align with the Chief Growth Officer on revenue targets, ad spend efficiency, and channel-wise growth priorities
- Act as the operational bridge between strategy and execution — ensuring the team is always working against the right plan
- Flag strategic misalignments early — if the team is working on the wrong things, raise it before it becomes a problem

▸ 5. E-Commerce Marketing — Website, Amazon & Flipkart
- Oversee all marketing activity across the D2C website, Amazon, and Flipkart — listings, A+ content,

creatives, promotions, and ad assets
- Ensure marketplace listings are always optimised — titles, bullet points, images, A+ content, and review strategy

Invisel Products Private Limited | [email protected] | +91 (phone hidden) | www.inviselshop.com

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- Work with the performance marketing team to ensure paid media campaigns are well-supported with the right creatives and landing pages
- Monitor channel-wise marketing performance and work with the team on improvements

▸ 6. Reporting & CEO Visibility
- Prepare and present a weekly marketing dashboard to the CEO — covering content output, campaign performance, team productivity, and key learnings
- Maintain a clear, consistent reporting rhythm so the founding team always has visibility into what the marketing department is doing and delivering




- Track and report on key marketing KPIs — content volume, ROAS, engagement, brand health metrics,

and marketplace performance

WHAT WE'RE LOOKING FOR

▸ Background — Non-Negotiable
- 6–8 years of marketing experience — with at least 3 years in a leadership role managing a team of 7 or more people
- Must have worked in a D2C e-commerce brand or a performance-led digital agency managing e-commerce clients
- Must understand how brands sell on website, Amazon, and Flipkart — not just social media marketing
- Has managed cross-functional marketing teams — content, creative, performance, and marketplace under one umbrella
- Demonstrated track record of scaling a brand's online revenue and marketing efficiency

▸ Skills
- Strong team management — can lead, motivate, review, and hold a diverse team of 12–15 accountable without micromanaging
- Brand and creative judgment — knows what good looks like and can give clear, actionable feedback
- Workflow and project management — can build systems that ensure the team delivers consistently without chaos
- Strategy translation — can take a high-level strategy from the CMO and break it into a clear weekly execution plan
- Data literacy — comfortable reading marketing performance dashboards, understanding ROAS, CTR,

CVR, and making decisions from data
- Strong communication — reports clearly to senior leadership and gives the team unambiguous direction

▸ Mindset
- Ownership — the marketing department's output is your responsibility, not the team's problem
- Pace — operates at the speed a D2C growth-stage brand requires; does not let the team slow down
- Builder — has experience building systems, processes, and workflows — not just managing what already exists
- Collaborative — works fluidly with CMO, CGO, and CEO; not territorial about function or credit.

Role Vice President — Marketing

Reports To CMO

Department Marketing

Team Managed 12–15 people across content, creative, performance, and marketplace

Experience 6–8 years with 3+ years in a team leadership role

Industry D2C E-Commerce or Performance-Led Digital Agency

Location Pune, Maharashtra — Full time, In-office

Joining Immediate joiners strongly preferred

Employment Type Full-Time, Permanent

📌 Vice President Marketing (Pune)
🏢 Invisel
📍 Pune