JOB ROLE

Trade Sales Manager

REPORTING TO

Regional Manager - Trade Sales

TYPE OF ROLE

Individual Contributor Role

BU/ DIVISION

Consumer Products- Trade Sales

JOB PURPOSE

TSMs execute sales plans on the ground, working closely with distributors and retailers to drive sales.

KEY RESPONSIBILITIES

- Business

Secondary Sales:
- Achieve daily/weekly secondary targets.
- Drive DSO R&R; and other engagement programs
- Achieve monthly & Quarterly targets (DOA & WOD) of Platinum & Gold outlets.
- Ensure timely collection of payments from distributors and direct dealers.
- Visit all Platinum and gold outlets and ensure target achievement
- Placement of NPD at the right set of outlets and achieve NPD targets

Secondary Phasing:
- Ensure weekly target achievement

Nex Direct Dealers:
- Ensure regular billing of nex direct dealers.

- GTM Execution

GTM Execution
- Execute the network expansion plan by adding required no of distributors for a specific BU.
- Ensure primary collection of the old distributor within the timelines

Distributor Infrastructure:
- Ensure distributor have required infrastructure as per the guidelines
- Ensure that Regular service of the trade by faster delivery by distributors.

- In Market execution

Process Efficiency Improvement
- Improve market service speed and execution quality.





Driving Productivity:
- Maximize sales calls and coverage efficiency in the territory.

Driving Weighted & Numeric Distribution:
- Expand retailer base and improve stock placement at outlets.

Market Working:
- Ensure DSO Availability, Market working and servicing to top outlets personally

Scheme Optimization & Loyalty Management:
- Timely Communication of schemes in trade and monitor their effectiveness.
- ISP management: Ensure target achievement of ISP outlets.

Market Activities:
- Executing market engagement activities and deployment of BTL elements, RBP program

Market Intelligence:
- Collect feedback from retailers and competitors to share with RSMs.

- After Sales

After Sales Service
- Address retailer complaints and ensure service quality.

EDUCATIONAL QUALIFICATIONS

Graduation (any)

WORK EXPERIENCE

- 3-5 years of experience in B2C sales preferably from FMCD /FMCG/ consumer durables industry and Geographical exposure of the region.
- Must have experience in sales & marketing experience.

INTERNAL / EXTERNAL INTERFACE

- SCM
- Logistics
- Marketing
- ABM
- Finance

BEHAVIORAL COMPETENCIES

- Think Beyond
- Put Customers First
- Collaborate to Win
- Develop Talent
- Be the Best
- Be Agile

📌 Trade Sales Manager - Consumer Products (Alwar)
🏢 Bajaj Electricals
📍 Alwar