Role Objective / Major Purpose of the Job Role Objective: To support the Product Management and Marketing team in planning, executing, and monitoring marketing activities, ensuring effective brand promotion, field support, and implementation of strategic initiatives.

Principal

Tasks & Responsibilities 1.

Role Objective: To manage and deliver accurate MIS reporting, sales analytics, and operational coordination to support Sales & Marketing functions. The role ensures timely reporting, effective data analysis, and coordination with internal teams to support business decisions and improve operational efficiency.

Principal

Tasks & Responsibilities Key Responsibilities 1.

Marketing

Execution & Support Develop marketing collaterals, visual aids, and promotional materials as per brand requirements. Prepare presentations and communication materials for field force and internal stakeholders. Assist in creative campaign design and ensure proper implementation to strengthen brand image. Support product management in day-to-day activities, including data collation and reporting. 2.

Sales

Force & Field Support Provide training to sales teams on promotional strategies, USPs, and brand campaigns. Travel to field locations to oversee implementation of marketing programs and promotional activities. Facilitate KOL doctor visits, symposia, and CME programs, ensuring smooth coordination.

- Financial & Performance Monitoring Prepare quarterly Profit & Loss statements to track and control budgeted costs per brand plan. Monitor marketing performance against set targets internally and externally.



Ensure stock availability of promotional materials and samples at distribution centers.
- Data & Analysis Conduct market research and competitor analysis to support brand strategy. Collect, analyze, and report marketing data to guide product planning and strategy decisions.
- Cross-Functional Coordination Liaise with Sales, Medical, Regulatory, Supply Chain, and Finance teams to ensure smooth execution of marketing initiatives. Support coordination of CRM activities and key customer development initiatives.

Key Skills &

Competencies Robust product and therapeutic knowledge Understanding of pharma marketing strategies and campaign execution Market research and competitor intelligence Data analysis and reporting skills Cross-functional collaboration Knowledge of pharmaceutical compliance and ethical guidelines 1. MIS & Reporting Prepare daily, mid-month, 28th day, and monthly MIS reports for management and HOD. Generate stock availability reports against pending orders and coordinate with the field force.

Prepare

Primary and Secondary Sales reports and share with HO and field teams. Prepare CNS-wise and month-wise sales forecasts. Maintain and update sales, stock, and performance dashboards. 2.

Sales Operations Support

Prepare HO order requests and coordinate with Finance, Marketing, and Distribution teams.



Track product shortages and follow up with the distribution department.

Prepare

Inter-Branch Transfer (IBT) reports for stock movement. 3.

Field Coordination

Coordinate with field staff for new stockist appointments and doctor appointments. Communicate with the field team regarding stock updates, sales performance, and targets. Respond to field queries and ensure timely resolution.

- Financial & Administrative Support Support the annual budget preparation process. Monitor stockist credit limits and coordinate with relevant departments for revisions. Track overdue outstanding payments and coordinate with field teams for collections. Manage concurrence and documentation for payments including field activities, HO executive expenses, and tour claims.
- Incentive & Performance Data Prepare incentive raw data and share with the SFE department for further processing. Track weekly and monthly target achievements and report performance updates. 6.

Process Improvement

Ensure adherence to SOPs and internal processes. Simplify reporting systems and improve MIS efficiency. Provide accurate reports, analysis, and presentations to management and internal stakeholders.

Key Skills & Competencies Strong analytical and problem-solving abilities Advanced proficiency in MS Excel, PowerPoint, and data reporting tools Knowledge of CRM / ERP systems (SAP, Salesforce, etc.) Ability to manage large datasets and generate insights High attention to detail and accuracy Effective communication and coordination skills Understanding of pharmaceutical sales operations and reporting

📌 Tender Executive (Bhat)
🏢 Cadila Pharmaceuticals
📍 Bhat