Job DescriptionWe are looking for a motivated and target-oriented Sales Executive to join our growing team. The candidate will be responsible for generating new B2B business, making professional business calls, connecting with business owners and senior decision-makers, coordinating with their Personal Assistants (PAs), arranging meetings, and converting qualified prospects into customers. Key ResponsibilitiesMake outbound B2B sales calls to business owners, founders, directors, CEOs, senior management and other key decision-makers.

Connect with the Personal Assistants (PAs), Executive Assistants and office representatives of senior decision-makers. Introduce our company, products and services professionally and identify the appropriate decision-maker. Coordinate with PAs/Executives to schedule and arrange meetings with business owners, CEOs, directors and senior decision-makers .

Maintain regular follow-ups with both the decision-maker and their PA/Executive until the meeting is successfully arranged. Generate new B2B leads through cold calling, WhatsApp, email, referrals, social media and other channels. Understand customer requirements and identify potential business opportunities.

Conduct or coordinate product demonstrations through phone calls, WhatsApp, Google Meet or in-person meetings. Sell SaaS products, WhatsApp Business/API solutions, CRM/ERP solutions, business automation tools, digital marketing services and other software solutions. Handle customer queries, objections and initial negotiations.

Follow up with prospects after meetings and demos and move opportunities toward closure. Prepare quotations, proposals and commercial offers when required. Maintain accurate lead, contact, meeting and follow-up records in CRM/Google Sheets.

Coordinate with management, technical and support teams for demos, meetings and customer onboarding. Identify upselling, cross-selling and renewal opportunities from existing customers. Achieve assigned daily, weekly and monthly calling, meeting and sales targets .





Maintain regular reports on calls made, decision-makers contacted, meetings arranged, follow-ups and conversions.

Key Performance

Areas (KPIs)Daily outbound calls Number of decision-makers contacted Number of PAs/Executives successfully connected Qualified leads generated Meetings arranged with business owners/decision-makers Product demos scheduled Follow-ups completed Deals successfully closed Monthly sales target achievement Skills RequiredExcellent communication, presentation and convincing skills. Solid cold calling and appointment-setting skills. Confident speaking with business owners, CEOs, directors and senior executives.

Ability to professionally communicate with PAs, Executive Assistants and office representatives . Strong negotiation, follow-up and relationship-building skills. Good Hindi and functional English; Bengali will be an advantage.

Comfortable handling rejection and working with sales targets. Basic understanding of SaaS, software products, CRM/ERP, WhatsApp Business/API and digital marketing will be an advantage. Strong target-oriented and result-driven mindset.

Basic knowledge of CRM, Google Sheets, WhatsApp and Google Workspace.

Preferred

ExperienceExperience in B2B Sales, SaaS Sales, IT Sales, Software Sales, Telecalling, Appointment Setting, Digital Marketing Sales, CRM/ERP Sales or WhatsApp API Sales will be preferred. Freshers with excellent communication, confidence and sales ability are also encouraged to apply.

What We

OfferFixed salary + performance-based incentives. Attractive incentives for successful meetings and sales. Opportunity to work with SaaS, AI, WhatsApp Business and business automation products. Professional training and product knowledge support.

Career growth opportunities based on performance. High-performing candidates can progress to Senior Sales Executive, Team Leader or Business Development Manager roles. If you are confident, ambitious, comfortable with cold calling and targets, and capable of arranging meetings with senior business decision-makers, we would love to hear from you.

📌 Telecaller (Kolkata)
🏢 Betazen Infotech Private
📍 Kolkata