Experience Level

5+ years of relevant experience in SEO / Digital Marketing

Job Type

Full-time | On-site

Location

Ahmedabad, Gujarat

Working days: 5 days a week

Company Description

Matic Solutions is an IT services company that has been supporting business growth for clients worldwide since 2010. The organization offers a premium range of IT solutions at competitive, affordable prices. Its team of highly trained and experienced professionals delivers efficient, value-driven services tailored to diverse business needs. Matic Solutions focuses on long-term partnerships, helping clients improve their digital presence and overall performance.

Role Description The Senior SEO Executive is a full-time, on-site role based in Ahmedabad. The role is responsible for managing and executing SEO initiatives that strengthen organic visibility, improve search performance, and contribute to overall digital growth.

The individual will take ownership of SEO activities across assigned websites/projects, from planning and implementation to performance evaluation and continuous improvement. The role requires strong analytical thinking, independent decision-making, and the ability to work closely with content, development, and marketing teams.

The ideal candidate will bring 5+ years of practical SEO experience, a strong understanding of modern search engine optimization, and the ability to identify opportunities, solve complex SEO challenges, and translate business objectives into effective organic search strategies.

Key Responsibilities

- Develop, implement, and manage SEO strategies and campaigns aligned with business objectives and organic growth targets.
- Conduct comprehensive keyword research, competitor analysis, search intent analysis, and opportunity mapping to identify high-value ranking opportunities.
- Perform advanced on-page SEO, including title tags, meta descriptions, headings, content optimization, internal linking, URL structure, schema basics, and other ranking factors.
- Conduct technical SEO audits to identify issues related to crawling, indexing, site architecture, redirects, canonicalization, page speed, mobile usability, structured data, and other technical factors.
- Develop and execute ethical,



high-quality link-building and outreach strategies to strengthen domain authority and improve search visibility.
- Analyze website performance using Google Analytics, Google Search Console, keyword tracking platforms, and other SEO tools.
- Monitor keyword rankings, organic traffic, conversions, backlinks, technical health, and other key SEO performance indicators.
- Prepare regular SEO performance reports, identify trends and issues, and provide actionable recommendations for continuous improvement.
- Perform competitor and market analysis to identify content gaps, backlink opportunities, keyword opportunities, and emerging search trends.
- Work closely with content writers to develop and optimize SEO-friendly, search-intent-driven content.
- Coordinate with developers and other technical teams to ensure effective implementation of technical SEO recommendations.
- Review existing website content and develop strategies for content optimization, content refreshes, and organic traffic growth.
- Support social media marketing and other digital marketing activities to improve overall online visibility and engagement.
- Stay updated with Google algorithm updates, SEO industry trends, search engine guidelines, AI-driven search developments, and emerging SEO best practices.
- Identify SEO issues proactively and provide practical, data-backed solutions to improve website performance.
- Take ownership of assigned SEO projects and ensure timely execution, implementation, and achievement of defined KPIs.
- Guide and support junior SEO team members by sharing best practices, reviewing work, and providing strategic direction when required.
- Collaborate with internal teams and stakeholders to ensure SEO is integrated into broader content, marketing, and digital growth strategies.

Qualifications & Skills





- 5+ years of hands-on experience in SEO or digital marketing, with solid experience managing SEO campaigns and projects.
- Strong expertise in Keyword Research, Competitor Analysis, and SEO Audits to identify growth opportunities and diagnose performance issues.
- Advanced practical experience in On-Page SEO, including meta tags, content optimization, search intent, internal linking, site structure, URL optimization, and technical SEO fundamentals.
- Strong knowledge of Technical SEO, including crawling, indexing, canonicalization, redirects, XML sitemaps, robots.txt, structured data, Core Web Vitals, mobile optimization, and website architecture.
- Proven experience in Link Building and SEO Outreach, with a robust focus on ethical, relevant, and high-quality backlink acquisition.
- Strong understanding of Content SEO, content strategy, content gaps, topical relevance, and search intent optimization.
- Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, Google Keyword Planner, SEMrush, Ahrefs, Screaming Frog, or equivalent platforms.
- Basic to intermediate understanding of HTML/CSS and the ability to identify and communicate common technical SEO issues.
- Strong understanding of Google ranking factors, algorithm updates, SERP analysis, and current SEO best practices.
- Familiarity with Social Media Marketing and its role in supporting overall online visibility and engagement.
- Strong analytical and problem-solving skills, with the ability to interpret SEO data and convert insights into actionable strategies.
- Excellent reporting and presentation skills, with the ability to communicate SEO performance, recommendations, and results clearly.
- Strong communication and collaboration skills, with the ability to work effectively with content, development, marketing, and management teams.
- Ability to independently manage multiple SEO projects, prioritize tasks, meet deadlines, and take ownership of results.
- Experience mentoring or guiding junior SEO professionals will be an added advantage.
- Bachelor’s degree in Marketing, IT, Business, or a related field, or equivalent practical experience.

📌 Sr. Search Engine Optimization Executive (Ahmedabad)
🏢 Matic Solutions
📍 Ahmedabad