Job Title Principal / Solution Architect Digital, MarTech & AI Solutions (Life Sciences)

Location Chennai / Hyderabad / Pune

Job Summary

We are seeking a highly experienced Digital Practice Leader with strong expertise across MarTech, AdTech, AI/GenAI, Customer Experience, and Enterprise Digital Transformation within the Life Sciences and Healthcare domain. The ideal candidate will bring deep experience leading large-scale digital programs, building Digital/MarTech practices, driving AI-enabled content generation and personalization initiatives, and delivering measurable business outcomes for pharmaceutical, healthcare, medical device, and regulated industry clients. This role will lead strategic consulting, solution architecture, AI-driven marketing transformation, and enterprise delivery programs across customer engagement, omnichannel content operations, digital experience platforms, data & AI ecosystems, and cloud modernization initiatives.

Key Responsibilities

Define strategic vision, capability roadmap, accelerators, reusable frameworks, and GTM offerings for Digital Experience and AI-enabled marketing transformation.

- Lead and mentor cross-functional teams including architects, AI engineers, program managers, data engineers, MarTech specialists, and consulting teams.
- Drive practice growth through solution development, pre-sales support, strategic proposals, and executive client engagement.
- Establish delivery governance, operational excellence, KPIs, risk management, and value realization frameworks.

MarTech, CX & Omnichannel Transformation

Lead enterprise MarTech and AdTech transformation initiatives involving:





- Adobe Experience Cloud • AEM / Headless CMS • Adobe Target • Adobe Analytics • RTCDP / CDP • Salesforce Marketing Cloud • Marketo • Customer Journey Analytics (CJA) • Customer Journey Orchestration (CJO) • Architect and deliver omnichannel engagement solutions for HCP, patient, and consumer journeys.
- Drive personalization, audience activation, segmentation, campaign orchestration, and digital content operations.
- Implement enterprise content supply chain modernization and AI-powered content generation workflows.
- Lead integrations across CRM, CDP, DAM, ERP, analytics, and activation platforms.

AI / GenAI & Intelligent Content Solutions

Lead AI/GenAI transformation programs for marketing, medical, and customer engagement functions. Design and implement AI-powered content generation and personalization platforms leveraging:

- LLMs • Agentic AI • RAG architectures • Vector databases • Prompt orchestration frameworks • MLOps platforms • Develop AI-enabled solutions for:
- Medical content generation • Omnichannel campaign content • Personalized customer communications • Intelligent knowledge management • Automated content tagging and classification • Conversational AI assistants • Define Responsible AI governance including explainability, compliance, model monitoring, and regulatory alignment.

Life Sciences Domain Leadership

Drive digital transformation initiatives for pharmaceutical, biotech, medical device,



and healthcare organizations. Support regulated programs involving: • HIPAA • GDPR • GxP awareness • Data privacy • AI governance • Compliance and audit readiness • Partner with medical, commercial, regulatory, marketing, and IT stakeholders to modernize customer engagement ecosystems. Support patient engagement, HCP engagement, digital therapeutics, clinical supply, and commercial operations initiatives.

Required Qualifications • 15+ years of experience in Digital Transformation, MarTech, AdTech, AI, and Enterprise Technology leadership.

- Strong experience in Life Sciences, Healthcare, or regulated industry environments.
- Proven expertise building and scaling Digital or MarTech practices.
- Hands-on experience with Adobe Experience Cloud ecosystem and enterprise CX platforms.
- Experience delivering AI/GenAI solutions for marketing, content generation, or customer engagement.
- Strong understanding of omnichannel engagement, CDP, personalization, analytics, and digital marketing ecosystems.
- Experience managing large cross-functional global delivery teams and enterprise stakeholders.
- Strong executive communication, consulting, and stakeholder management capabilities.
- Experience with Agile / Protected delivery methodologies

Preferred Experience • Experience supporting Pharma Commercial Operations and Omnichannel Marketing. • Exposure to medical/legal/regulatory (MLR) workflows. • Experience with AI-powered content supply chain modernization. • Experience in customer data platforms and advanced audience activation. • Experience driving digital transformation consulting engagements and practice leadership.

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