? Company Overview:

GrowthJockey is a leading venture architect specializing in building technology-led digital startups for large enterprises. With deep expertise in AI, machine learning, and digital transformation, we help businesses craft impactful digital strategies that drive measurable growth.

Our proprietary AI-powered AdTech platform, intellsys.ai, leverages 100+ AI models to bring precision, scalability, and efficiency to marketing. Having successfully launched 25+ ventures for Fortune 500 companies, we continue to redefine the future of digital growth through AI-first innovation.

? Role Overview

We are looking for a creative and data-driven Social Media & Influencer Marketing Manager to own our brand presence across social platforms and build our influencer marketing engine from the ground up.

This role is responsible for driving audience growth, engagement, and brand-led demand through platform-native content and creator partnerships. The ideal candidate blends editorial instinct with commercial discipline — able to build a content calendar, negotiate with creators, and prove ROI on every rupee spent.

You will work closely with leadership, brand, performance marketing, design, and client teams to deliver measurable business outcomes.

? Key Responsibilities

Social Media Strategy

Define and execute the social media strategy across LinkedIn, Instagram, X, and YouTube.

Own the monthly content calendar, publishing cadence, and platform-specific tone of voice.

Build campaign narratives that align with brand positioning and business objectives.

Track competitor and category trends to keep content culturally relevant.

Content & Community

Lead ideation and copy for organic posts, carousels, reels, and short-form video.





Partner with design and video teams to move ideas from brief to publish.

Manage community engagement — comments, DMs, mentions, and inbound queries.

Build always-on content formats that compound reach over time.

Influencer & Creator Marketing

Build and own the end-to-end influencer marketing process — discovery, outreach, onboarding, execution, and payouts.

Identify and shortlist creators by audience fit, engagement quality, and category relevance.

Negotiate deliverables, usage rights, timelines, and commercials.

Maintain a structured creator database with performance history and rate cards.

Manage briefs, content approvals, go-live scheduling, and compliance with disclosure norms.

Performance & Analytics

Own social and influencer KPIs — reach, engagement rate, CTR, CPM, cost per acquisition, and conversions.

Build reporting dashboards and present monthly performance reviews.

Run A/B tests on creative, formats, and creator cohorts to improve efficiency.

Partner with Performance Marketing to amplify high-performing organic and creator content as paid media.

Budget & Vendor Management

Manage the social and influencer budget, tracking spend against outcomes.

Onboard and manage agencies, freelancers, and creator platforms.

Ensure timely contracting, invoicing, and payout closure with internal teams.

Stakeholder Management

Present strategy,



campaign plans, and results to senior leadership and clients.

Collaborate cross-functionally to ensure consistent brand expression across touchpoints.

✨ Requirements

Bachelor's degree in Marketing, Communications, Media, or a related field (MBA a plus).

2+ years of experience in social media and/or influencer marketing, agency or brand side.

Proven track record of growing owned social channels and running creator campaigns at scale.

Strong understanding of

Platform algorithms and content formats

Influencer discovery and negotiation

Campaign measurement and attribution

Brand voice and content strategy

Community management

Experience managing budgets and reporting against ROI.

Strong analytical skills — comfortable with platform analytics, Google Analytics, and reporting dashboards.

Excellent written English and presentation skills.

? Nice to Have

Experience with scheduling and listening tools (Sprinklr, Hootsuite, Buffer, Brandwatch).

Exposure to influencer platforms and creator marketplaces.

Hands-on experience running paid social across Meta and LinkedIn.

Experience with regional or vernacular creator ecosystems.

Background in B2B or enterprise brand building alongside D2C.

Familiarity with AI tools for content ideation, editing, and performance analysis.

? Join Our Mission

If you're passionate about building brands people actually follow, turning creators into a scalable growth channel, and using AI-driven innovation to sharpen every campaign, GrowthJockey offers the chance to make a significant impact.

Join us and help shape the future of AI-powered marketing, brand storytelling, and creator-led growth. ?

📌 Social Media Marketing Specialist (Gurugram)
🏢 GrowthJockey
📍 Gurugram