Company Description Bubz Functional Beverages Private Limited is a new-age beverage company focused on building India’s next generation of better-for-you sodas. Its flagship brand, Bubz, offers “Real Soda.

Unreal

Benefits.” with 250ml slim cans that deliver 6g of prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colors. Naturally sweetened with monk fruit and erythritol, each can has just 15 calories and comes in four flavors: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry. Designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts, Bubz is distributed through D2C, quick commerce, and modern trade channels to fit active, on-the-go lifestyles. The company aims to make functional beverages mainstream in India by offering drinks that are cool, social, and aspirational, without compromises or gimmicks.

Role Description This is a full-time, on-site Social Media Marketing Specialist role based in Mumbai. The specialist will manage and grow Bubz’s presence across key social media platforms, including planning and executing content calendars aligned with brand and campaign objectives. Daily responsibilities include creating and publishing engaging social media content (posts, reels, stories), monitoring performance metrics, and optimizing campaigns to increase reach, engagement, and conversion.





The role involves collaborating with marketing, design, and sales teams to support product launches, influencer collaborations, and community-building initiatives. The specialist will also handle social listening, respond to comments and messages, and ensure brand voice and visual identity are consistent across all channels.

Qualifications

- Candidates should possess strong Social Media Marketing and Digital Marketing skills, with experience running campaigns across major platforms.
- Candidates should possess Social Media Content Creation skills, including basic copywriting, visual storytelling, and familiarity with short-form video formats.
- Candidates should possess Marketing skills, with an understanding of brand positioning, target audiences, and performance metrics.
- Candidates should possess clear and qualified Communication skills for online community engagement and cross-functional collaboration.
- Experience with social media analytics tools, content scheduling platforms, and A/B testing is beneficial.
- Prior work in FMCG, beverages, or consumer brands, especially targeting Gen Z or urban professionals, is an advantage.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field is preferred, along with the ability to work on-site in Mumbai.

📌 Social Media Marketing Specialist (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai