About the Role

We are looking for a creative, passionate, and self-driven Social Media Marketer who genuinely loves social media and content creation.

This is not a role where your job is simply to create a few posts, schedule them, and move on.

We want someone who can think, create, experiment, and grow.

You will manage social media for our agency as well as our clients. Your goal will be to create content that people actually want to watch, read, share, save, and engage with.

If you naturally notice trends, come up with content ideas while scrolling social media, enjoy writing video scripts, and constantly think about how content can be improved, you could be a great fit for this role.

What You'll Do

- Manage social media accounts for our agency and clients.
- Find creative and interesting content ideas based on each client's industry and audience.
- Research social media trends, competitors, popular content, and audience interests.
- Write scripts for Reels, Shorts, and other short-form videos.
- Create strong hooks that capture attention in the first few seconds.
- Write captions, headlines, storytelling content, and calls to action.
- Create content calendars and plan content in advance.
- Create or coordinate social media posts, carousels, graphics, and short-form videos.
- Work with designers and video editors when needed.
- Monitor comments and messages and encourage genuine conversations.
- Look for ways to increase organic reach and engagement.
- Study successful social media accounts and understand why their content works.
- Test different content ideas, formats, hooks, topics, and posting styles.
- Track social media performance and identify what is working and what is not.
- Turn successful content ideas into repeatable content strategies.
- Stay updated with new social media trends, features, and platform changes.
- Work with our SEO, website, and marketing teams to turn existing work into engaging social media content.
- Create educational, entertaining, and trust-building content for our agency and clients.
- Continuously look for new ways to improve the quality and performance of our social media.

Creative Thinking Is Very Important

We are looking for someone who can think beyond a content calendar.

For example, when you learn something about a client's business, we want you to think:

"This could make a great Reel."

"People probably have this question, so let's make a video about it."

"This competitor's post is getting a lot of engagement. Why is it working, and how can we create something even better?"

"This customer question could become five different pieces of content."

You should enjoy brainstorming, experimenting, and trying new ideas.

Strong Writing Skills

You should be comfortable writing:

- Video scripts
- Hooks
- Captions
- Short-form content
- Educational posts
- Storytelling content




- Calls to action
- Social media headlines

You don't need to use complicated English. We care more about clear, natural, interesting, and engaging communication.

You should know how to make people want to keep reading or watching.

Natural Growth Mindset

We are looking for someone who understands that organic social media growth is not simply about posting every day.

You should care about:

- Engagement
- Reach
- Watch time
- Shares
- Saves
- Comments
- Followers
- Content quality
- Audience growth

If a post performs poorly, we don't want someone who simply says, "The algorithm didn't push it." We want someone who asks:

"Why didn't this work?"

"Was the hook weak?"

"Was the topic wrong?"

"Was the video too long?"

"Can we test a different format?"

That mindset is very key to us.

Someone Who Actually Loves Social Media

This is one of the most important parts of this role.

We don't want someone who sees social media as just another task on their .

We want someone who genuinely enjoys:

- Creating content
- Watching Reels, Shorts, and TikToks
- Finding interesting content
- Following trends
- Studying creators
- Understanding why content works
- Finding new content ideas
- Experimenting with different formats
- Seeing a piece of content perform well

Passion and curiosity matter to us. You should naturally spend time on social media and be curious about what makes content successful.

What We're Looking For

We are looking for someone who:

- Is creative and naturally curious.
- Enjoys creating content.
- Has strong writing skills.
- Understands social media trends.
- Can come up with content ideas independently.
- Can write engaging video scripts.
- Understands how to create strong hooks.
- Understands organic social media growth.
- Is comfortable experimenting with new ideas.
- Takes ownership of their work.
- Can work independently without being given instructions for every post.
- Pays attention to details.
- Is willing to learn and improve.
- Understands that good content is about the audience, not just the brand.

Bonus Skills

It would be a plus if you have experience with:

- Canva
- CapCut
- Adobe Premiere Pro
- Photoshop
- Instagram
- Facebook
- LinkedIn
- TikTok
- YouTube Shorts
- Basic video editing
- Social media analytics
- Content scheduling tools
- AI tools for content research and ideation

What Success Looks Like Your success will not be measured simply by:

"Did you publish 20 posts this month?"





We care about whether the content is getting better and whether people are actually engaging with it.

You will be expected to:

- Increase organic engagement.
- Improve content quality over time.
- Consistently generate fresh content ideas.
- Increase reach and audience interaction.
- Improve video watch time.
- Increase shares and saves.
- Identify winning content formats and topics.
- Turn successful ideas into repeatable strategies.
- Build a stronger social media presence for our agency and clients.

Who Will Be a Outstanding Fit?

You will probably enjoy this role if you:

- Get excited when you see a piece of content perform well.
- Naturally think of content ideas.
- Enjoy writing.
- Like experimenting.
- Follow social media trends.
- Are curious about why certain content goes viral.
- Don't mind trying ideas that may fail.
- Take responsibility for your results.
- Don't need someone telling you what to post every day.
- Care about the quality of your work.
- Constantly look for ways to improve.

Who This Role Is NOT For

This probably isn't the right role if you:

- Only want to schedule posts.
- Need detailed instructions for every piece of content.
- Don't regularly use social media.
- Don't enjoy writing.
- Don't like experimenting.
- Only focus on the number of posts published.
- Don't care whether people actually engage with the content.
- See social media as repetitive administrative work.

How We Evaluate Candidates

We care about what you can create and how you think, not just what is written on your resume.

Shortlisted candidates may be asked to complete a small practical task.

For example

1. Review one of our social media accounts.
2. Give us 5–10 content ideas.
3. Write one short-form video script.
4. Create a strong hook for the video.
5. Explain why you think the idea could work.
6. Suggest ways to improve engagement.

We want to see your creativity, thinking process, writing ability, and understanding of social media.

Compensation

Salary will be competitive and based on experience and skills.

We are more interested in finding the right person who genuinely enjoys this work than simply hiring the cheapest candidate.

How to Apply

Please send us:

- Your resume
- Your portfolio
- Examples of social media accounts you have managed
- Examples of videos, scripts, posts, or other content you have created
- A short explanation of why you enjoy social media marketing

Important: Please don't send only a resume. We want to see your previous work and understand how you think.

Our Ideal Candidate

Creative + Curious + Passionate + Strong Writer + Data-Aware + Willing to Experiment + Takes Ownership

- If you genuinely love social media and enjoy creating content that people want to watch, read, and share, we'd love to hear from you.

📌 Social Media Marketer (Chennai)
🏢 Growmile
📍 Chennai