Position Title: Manager – Social Media

Department: Media Department

Organization: MIT Art, Design and Technology (MIT ADT) University

Location: MIT ADT University, Vishwa Rajbaug, Loni Kalbhor, Pune, Maharashtra

Employment Type: Full-time

Position Overview

MIT ADT University is seeking an experienced, creative, and data-driven Manager – Social Media to lead the university's digital presence and strategic social engagement. Operating within the Media Department, the incumbent will be responsible for conceptualizing, executing, and optimizing end-to-end social media strategies across all major platforms (Instagram, LinkedIn, YouTube, Facebook, X, etc.).

This role requires a balance of brand storytelling, campus coverage, reputation management, and lead-generation campaigns during admissions cycles. The ideal candidate will bridge academic excellence with up-to-date content trends to engage prospective students, current undergraduates, alumni, and industry partners.

Key Responsibilities

- Social Media Strategy & Brand Building

- Develop and execute a multi-channel social media roadmap aligned with the university's broader branding and marketing objectives.
- Maintain and uphold brand guidelines across all social channels, ensuring a consistent tone, high visual standards, and messaging integrity.
- Conceptualize creative campaigns to highlight university milestones, research achievements, campus events, cultural festivals (e.g., Personafest), and student success stories.

2. Content Creation & Campaign Execution
- Oversee a team of content creators, graphic designers, copywriters,



and video editors to produce engaging original content (Reels, Shorts, carousels, live streams, and long-form video).
- Collaborate with the Admissions & Digital Marketing teams to design and deploy organic and paid social campaigns aimed at driving student enrollments.
- Plan and execute coverage for live campus events, guest lectures, convocations, and VIP visits in real-time.

3. Community Management & Reputation
- Monitor active conversations, mentions, and direct messages across channels; ensure timely responses to queries from prospective students and parents.
- Manage online brand reputation by proactively monitoring sentiment and resolving complaints or negative press in coordination with University Leadership and Public Relations.

4. Performance Analytics & Insights
- Track, analyze, and report key social media performance metrics (reach, engagement, CTR, conversion rates, follower growth) on a weekly and monthly basis.
- Utilize social listening tools and platform analytics to identify emerging digital trends, audience behavior shifts, and continuous improvement opportunities.

5. Leadership & Collaboration
- Work closely with internal stakeholders—including the School of Design, College of Engineering,



International School of Broadcasting & Journalism (ISBJ), and Executive Leadership—to source stories and promote department-specific initiatives.
- Manage student ambassador networks and social media interns, leveraging student-led content for authentic campus storytelling.

Qualifications & Experience
- Education: Bachelor's or Master's degree in Journalism, Mass Communication, Digital Marketing, Media Management, or a related field.
- Experience: 5 to 8 years of professional experience in social media management, with at least 2–3 years in a managerial or team lead role.
- Prior experience in Higher Education, EdTech, or large-scale media agencies is highly preferred.

Key Skills & Competencies
- Technical Proficiency: Expert knowledge of native analytics tools (Meta Business Suite, LinkedIn Page Analytics, YouTube Studio, X Analytics) and social management tools (e.g., Hootsuite, Sprout Social, Buffer).
- Creative Eye: Strong visual sense for video production, reel trends, graphic aesthetics, and editorial copywriting.
- Data-Driven Mindset: Ability to convert analytics data into actionable social campaign strategies.
- Communication: Exceptional verbal and written English communication skills; proficiency in Hindi/Marathi is a plus.
- Agility & Adaptability: Ability to perform under tight deadlines and adjust strategies based on platform algorithm shifts.

How to Apply:

Interested candidates can send there updated CVs to with Subject: Application for Social Media Manager - MIT ADTU

📌 Social Media Manager (Pune)
🏢 MIT ADT University
📍 Pune