Location: Mumbai (In Office)

Employment Type: Full-Time

Experience: 2–4 years

Department: Marketing & Brand

Reports To: Marketing / Growth Leadership

About the Role

We are looking for a Social Media Lead to manage and grow the social media presence of three distinct brands within the ISIM Group:

- Indian School of Image Management (ISIM) – Education & Professional Training
- The Image Products – E-commerce
- Sonia Dewan – Personal Brand & Content Creator

This is not a traditional social media posting role. We are looking for someone who understands content, platforms, audiences and digital culture and can turn ideas into engaging social media content that builds brands and drives measurable business outcomes. The ideal candidate should be equally comfortable planning a content calendar, writing a strong reel hook, working on content production, publishing posts, engaging with communities and analysing what is working.

Your Key Responsibility

You will own the day-to-day social media management and content execution for all three brands, while adapting the content strategy and communication style to suit each brand.

1. Sonia Dewan – Personal Brand & Creator

Build Sonia's presence as a leading voice in Image Management, Personal Branding, Professional Presence and Soft Skills.

- Develop and execute Sonia's social media content calendar.
- Convert Sonia's expertise, opinions and experiences into engaging social content.
- Identify opportunities for Reels, short-form videos, carousels, stories and thought-leadership content.
- Develop strong hooks, captions and content concepts.
- Stay updated with relevant social media trends and identify which trends can authentically fit Sonia's personal brand.
- Coordinate with the video/content team for shooting and production.
- Build community through comments, conversations, DMs and audience engagement.
- Track content performance and continuously improve the content strategy.




- Help grow Sonia from an expert-led brand into a strong creator-led personal brand.

1. ISIM – Education & Professional Training

Build ISIM's social media presence as a leading institution for Image Management, Soft Skills and Professional Development.

- Plan and execute content across Instagram, LinkedIn and other relevant platforms.
- Create content around courses, workshops, faculty, students, alumni, events and industry insights.
- Develop educational and value-driven content that establishes ISIM's authority.
- Create content that supports course awareness, enquiries and enrolments.
- Repurpose long-form content, webinars, workshops and training material into social media assets.
- Manage student/community engagement and respond appropriately to comments and messages.
- Coordinate with the academic, marketing and production teams to ensure regular content flow.

1. The Image Products – E-commerce

Build awareness and drive discovery and sales for The Image Products through social media.

- Create and manage product-focused content.
- Develop Reels, product demonstrations, carousels, educational content and promotional campaigns.
- Find creative ways to demonstrate how products are used by image consultants, trainers and professionals.
- Work with the performance marketing team to support campaigns and product launches.
- Identify opportunities for UGC, testimonials, creator collaborations and social commerce.
- Monitor engagement, traffic and conversion-related metrics.

What We Are Looking For (Must Have)





- 2–4 years of experience in social media management/content marketing.
- Strong understanding of Instagram and LinkedIn; knowledge of YouTube Shorts is an advantage.
- Strong understanding of Reels/short-form video content.
- Excellent writing and communication skills.
- Ability to create strong hooks, captions and content concepts.
- Good understanding of social media algorithms, trends and audience behaviour.
- Experience managing content calendars and publishing workflows.
- Ability to read social media analytics and derive actionable insights.
- Strong organisational skills and ability to manage multiple brands simultaneously.
- Good aesthetic sense and understanding of visual communication.

We Would Especially Value
- Experience managing a personal brand or creator account.
- Experience in education, e-commerce, fashion, lifestyle, beauty, professional services or consulting.
- Experience with Instagram Reels and creator-led content.
- Basic knowledge of Canva and/or other content creation tools.
- Ability to shoot simple smartphone content when required.
- Understanding of performance marketing and how organic content supports paid campaigns.

The Person We Are Looking For We are looking for someone who is:

- Creative but commercially minded
- Curious about social media and constantly learning
- Comfortable experimenting with new content formats
- Robust at storytelling
- Proactive rather than waiting for instructions
- Comfortable working with senior leadership and subject-matter experts
- Able to manage multiple priorities and deadlines
- Detail-oriented about brand consistency
- Data-driven enough to understand what content actually performs
- Excited by the opportunity to build brands, not just manage accounts

Pay: ₹300,000.00 - ₹360,000.00 per year

Benefits

- Cell phone reimbursement
- Paid sick time

Work Location: In person

📌 Social Media Lead (Mumbai)
🏢 Indian School of Image Management
📍 Mumbai