Social Media Executive

Company: Synthesis Media & Communication Pvt. Ltd.

Position: Social Media Executive

Experience: 1–2 Years

Location: Vikhroli, Mumbai

Employment Type: Full-Time

About the Role

Synthesis Media & Communication Pvt. Ltd. is looking for a creative and enthusiastic Social Media Executive to manage and execute social media activities for our brands and clients.

The ideal candidate should have a good understanding of social media platforms, content creation, current trends, audience engagement, and basic social media analytics.

Key Responsibilities

- Manage day-to-day social media activities across LinkedIn, Instagram, Facebook, and YouTube.
- Create and maintain weekly and monthly social media content calendars.
- Develop ideas for social media posts, campaigns, reels, stories, and other content formats.
- Write engaging and platform-appropriate captions, headlines, and post copy.
- Coordinate with graphic designers and content teams for timely content creation and publishing.
- Schedule and publish social media posts according to the content calendar.
- Research industry trends, trending topics, hashtags, and relevant content opportunities.
- Monitor comments, messages, mentions, and audience interactions.
- Support the execution of social media campaigns for brand awareness and engagement.
- Track basic social media metrics such as reach, impressions, engagement, followers, clicks, and interactions.
- Prepare basic monthly social media performance reports.
- Monitor competitor social media activities and identify useful content ideas.
- Stay updated with current social media features, formats, trends, and algorithm changes.




- Ensure that all content follows the brand's tone, guidelines, and communication objectives.

Required Skills

- 1–2 years of experience in Social Media Marketing/Management.
- Good understanding of LinkedIn, Instagram, Facebook, and YouTube
- Good writing and communication skills.
- Ability to write engaging social media captions and content.
- Creative thinking and ability to generate new content ideas.
- Basic understanding of social media analytics and performance metrics.
- Good knowledge of hashtags, trends, reels, stories, and different social media formats.
- Ability to manage multiple social media accounts and content calendars.

Preferred Skills

- Experience working with a digital marketing, media, advertising, or communications agency.
- Experience handling B2B or industry-focused social media accounts is an advantage.
- Basic knowledge of Meta Business Suite, LinkedIn Analytics, Google Analytics, and social media scheduling tools.
- Basic understanding of Meta Ads or LinkedIn Ads.

What We’re Looking For

We’re looking for someone who is:

- Creative and enthusiastic about social media
- Updated with the latest social media trends
- Good at content research and idea generation
- Strong in written communication
- Organized and able to follow content calendars
- Willing to learn and take ownership of assigned social media accounts

What We Offer

- Opportunity to work on multiple brands and social media platforms
- Exposure to B2B media, digital marketing, and communications
- Hands-on experience in content planning and social media campaigns
- Career growth opportunities

📌 Social Media Executive (Mumbai)
🏢 Synthesis Media u0026 Communication
📍 Mumbai