Social Media Executive

Location: Khar West, Mumbai

Work Mode: Work from Office

Experience: 6 months - 1 year prior experience

About the Role

We are looking for a creative and proactive Social Media Executive to manage and grow our social media presence. The ideal candidate should have a strong understanding of Instagram content, reels, trends, storytelling, and visual communication, with an interest in architecture, interiors, design content.

Key Responsibilities

- Conceptualise, plan, shoot, and edit Instagram Reels and short-form videos.
- Visit project sites and other locations to shoot photo and video content.
- Develop creative concepts and ideas for reels based on ongoing projects, trends, and the studio's brand.
- Edit videos and create engaging, visually appealing content suitable for Instagram.
- Write captions, hooks, and copy for social media posts and reels.
- Create carousels, static posts, stories, and other social media creatives.
- Maintain and manage the social media content calendar.
- Prepare a weekly content plan outlining upcoming reels, posts, stories, and shoots.
- Research current Instagram trends, audio, formats, and content styles relevant to the design and architecture industry.
- Coordinate with the design and site teams to identify content opportunities from ongoing projects.
- Ensure content is consistent with the studio's visual identity, tone, and brand positioning.
- Track content performance and suggest ideas to improve engagement and reach.
- Maintain an organised library of photos, videos, edited content, and social media assets.





What We’re Looking For
- Strong creative thinking and the ability to come up with fresh content ideas independently.
- Good understanding of Instagram, especially Reels, Stories, Carousels, and current trends.
- Good video editing skills using tools such as CapCut, Premiere Pro, Canva, or similar software.
- Positive writing and caption-writing skills.
- Strong visual sense and attention to detail.
- Comfortable visiting construction and project sites for content shoots.
- Ability to plan content in advance and follow a weekly content calendar.
- Good communication and coordination skills.
- Someone who is proactive, energetic, and willing to experiment with new content formats.

Preferred
- Prior experience with an architecture, interior design, real estate, hospitality, fashion, or lifestyle brand.
- Basic photography and videography skills.
- Knowledge of Instagram analytics and social media performance metrics.
- A portfolio or examples of previous social media work.

Key Deliverables
- Weekly content calendar
- Regular Reels and short-form videos
- Carousel and static content
- Site/project shoots
- Captions and social media copy
- Monthly content planning and performance review

If you’re ready to shape stories, craft visuals, and build a voice for a design practice that thrives on creativity - drop us a line with your portfolio or CV at [email protected] Job Types: Full-time, Permanent, Fresher, Internship

Pay: ₹8,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Social Media Executive (Mumbai)
🏢 Grahaam Studio
📍 Mumbai